Archive for June, 2013

Are You Chasing New Business or Attracting New Business? Find out 4 Steps to Attract New Business!

Posted on June 20, 2013. Filed under: Business, Business Development, Marketing, Networking | Tags: , , , , , |

Have you ever wondered why despite a down turn in the economy, some businesses are still able to attract a lot of customers?  Most of the time they have mastered the art of attracting new business.  Here are four steps for you to stop chasing new business and start attracting new business:

  1. KNOW YOUR TARGET MARKET–  Too many businesses are trying to get EVERYONE as a customer.  When you focus on everyone, you are really focusing on no one, so the key here is to target a specific type of person or group who would find your product or service EXTREMELY useful.  Once you have narrowed down your target market including specific demographics and psychographics, then you are better able to attract that specific person to your business because you know WHO you are looking for.  Also, once you understand WHO your target market is, you are better able to communicate with them in a way that shows you understand their needs.
  2. OFFER SOLUTIONS SPECIFICALLY FOR YOUR TARGET MARKET–  Make sure that your marketing message is specifically talking to the needs of your target market.  When a person knows that your product of service was specifically designed to alleviate a problem or situation he is having, he is more likely to pay attention to you and your product or service.  You have to be able to communicate how your product or service is the PERFECT solution for the problem your target market may be having, but you have to do this in subtle way, not necessarily just saying, “we have the solution”, but by communicating in a subtle way how your product or service provides a solution.
  3. MAKE YOUR BUSINESS ATTRACTIVE–  How does your business look to the public?  This means everything from what your business card looks like, down to the look of your website, and even how you present yourself and your business when you are at a function.  If your business comes of as unprofessional, unorganized, or confusing, then you will not be able to attract new business.  The key is to make sure that every aspect of your business is PROFESSIONAL, your product or service is ORGANIZED well, and your message about what your company offers and how your product of service will help your target market is CLEAR.
  4. MAKE YOUR BUSINESS KNOWN IN YOUR COMMUNITY  If your target market has never heard of you, it will be hard for you to get their business, so it is important that your business shows up both online and offline in the areas where your target market is, and not only show up, but show up consistently, so people will get to know you and your business and over time will understand more about your business and how it will be beneficial to them.

So be sure that you are not CHASING new customers, but you are ATTRACTING new customers by using the steps listed above.  What other techniques do you think helps to attract new customers to your business?  Be sure to leave a comment below:

Read Full Post | Make a Comment ( None so far )

Don’t Put ALL of your Promotional Eggs in One Basket

Posted on June 4, 2013. Filed under: Blog, Business, Email Marketing, Marketing, Social Media, Uncategorized, Website | Tags: , , , |

When it comes to promoting your business, it is important to not put all of your promotional eggs in one basket!  What I mean by this is be sure to promote your product or services through various promotional avenues both online and offline.  For the purpose of this post, I will discuss the importance of having various promotional eggs online.

When it comes to promoting your  business online, there are many ways to accomplish this.  You have to choose the best method for you and your business, but here are some of the basic promotional avenues you should be using:

1.  Company Website–  This seems like a no brainer, but I recently read a statistic that said 30% of businesses do not have a company website.  What?!!! A company website is your company’s online profile and the way that people get to know you and your business.  Your website should  include information about your company, your products and services, locations, etc.  Using Search Engine Optimization (SEO) strategies and tactics both organic and pay per click are great ways for potential customers to reach your website and get to know about your company.

2.  Company Blog–  Now it can be argued whether a company needs a website and a blog, but in my opinion, now a days a company should have both.  A company blog differs from the company website, because the blog is a way for people to learn about your company’s expertise and allows you to show-up as an expert in your particular field based on the information you post.  If people don’t reach you by going to your website, a blog on a popular blogging site gives people another avenue to learn about you and your business with the informative posts that you place on the blog.

3.  Email Marketing–  Opt-in E-Mail Marketing is a great way for you to keep your company and your products and services top of mind for existing clients or prospects.  When a business is top of mind with consumers, they are more likely to continue to use your product or service (as long as they are happy with it)  and would be more likely to refer business to you if you stay in contact with them and offer good valuable information and or discounts.  Email Marketing is one of the most cost-effective ways to stay top of mind with your customers and prospects online.

4.  Social Media Presence–  Now this a huge topic that could be a separate post, but is necessary to include as a part of any company’s online promotional efforts.  With social media it is important for a company to know its target market, select the appropriate social media platforms to reach that target market, and have a social media strategy in order for promoting on social media to be successful for the company.

By making sure that you are not putting all your promotional eggs in one basket, you are ensuring that your message is reaching the right people in the right places, and the idea is for those promotional eggs to hatch into repeat or potential customers.

What promotional avenues/eggs online are you using for your business?  Be sure to post a comment below.

Read Full Post | Make a Comment ( None so far )

Liked it here?
Why not try sites on the blogroll...