3 C’s to Get Amazing Results from Email Marketing

Posted on January 30, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Email MarketingEmail Marketing is a key element to online marketing for every small business.  However, being successful at Email Marketing can be a challenge.  Just like other areas of your small business marketing, you must have a strategy for success.  Here are 3 C’s to help you get amazing results from your email marketing.

3 “CON”s:

CONtacts-  Your email list is where the money is at.  It is important to make sure that the contacts on your e-mail list have opted-in to receive your e-mail (you don’t want to be a spammer-  sending e-mails to individuals who have not requested it).  Always remember that it’s not the size of your list, but the QUALITY of the contacts on your list.  It’s always better to have 50 interested individuals than 1000 uninterested individuals.

CONtent-  Most of us have heard the saying “Content is King”, but what does that really…

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