Archive for February, 2014

3 C’s to Get Amazing Results from Social Media Marketing

Posted on February 28, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Over the last eight years or so, Social Media has become very popular for personal use and business use.  Businesses are learning how to use various social networks to reach out to current customers and get new prospects just by having an active presence on social media.  Some businesses are doing this very successfully, and other businesses not so much!

In order to be successful with your social media marketing it is important to keep the 3 C’s of Social Media in mind.  In this blog post, I will be go through the 3 C’s and why each one is important to your success on Social Media:

3 “CON”s:

CONnections- The reason why your business is on social media is to connect with people.  These people could be your current customers and also potential customers.  Your goal with your connections is to make sure you are connecting to people…

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Top 7 Reasons Why Your Social Media Marketing Efforts Don’t Work

Posted on February 23, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Are you seeing the results you want from your social media marketing efforts?  Many companies have reported that they have not seen significant results from their social media efforts, so I put together a list of the top 7 reasons your social media marketing efforts may not be working for you:

  1. You don’t know your target market.  In order to be effective on any medium online or offline, you have to know your target audience.  By knowing who you are talking to, you can cater your content to the needs of your target market.  Take an in depth look into your target market including demographics (gender, age, income level, etc.) and psychographics (interests, likes, dislikes, etc.) and base your social media marketing on the needs of your target market.
  2. You don’t have a plan.  Many companies randomly post on social media sites without having a social media strategy…

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How to Pick a Social Media Management Tool

Posted on February 17, 2014. Filed under: Business, Marketing, Small Business, Social Media | Tags: , , , |

social-media-iconsWhen it comes to keeping up with managing and measuring your business social media networks it can be overwhelming at times, that is why a social media management tool is essential to keep your social media activity organized, scheduled and current.

Here is a look at three of the most popular social media management tools:


HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. This tools allows you to schedule messages and tweets, launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard.

You can also streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. You can also invite multiple collaborators to manage social networks securely, plus provide custom reports using the comprehensive social analytics tools for measurement.

Key social network integrations include:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ Pages
  • Foursquare
  • WordPress
  • And more…

In addition, HootSuite offers a suite of social content apps for:

  • YouTube
  • Flickr
  • Tumblr
  • And more…

COST-  HootSuite has a FREE account and paid packages with additional features start as low as $8.99/month

Sprout Social

Sprout Social is a social media management software for business.  It’s a management and engagement platform for social businesses.  This tool allows you to engage, publish, analyze, and monitor across several social networks.

Sprout Social allows you to reach your audience across networks and promptly reply to your customers.  It makes it easy for teams to keep tabs on conversations and effectively engage at all times.

Key social network integrations include:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ Pages

COST-  Sprout Social offers a 30-day FREE trial and the lowest paid package is $39/month after the trial period.

Social Oomph is a service that provides free and paid productivity enhancement services for social media users. Easily schedule updates, find quality people to follow, and monitor social media activity.

Key social network integrations include:

  • Facebook
  • Twitter
  • LinkedIn
  • RSS feeds
  • Blogs
  • Plurk

COST–  Social Oomph has a FREE account, and offers a FREE 7-day Social Oomph Professional trial, paid packages start at $17.97/bi-weekly

The key to finding the best social media management tool for you is to understand exactly what  you are looking to do on your social networks and identify which management system will allow you to automate and simplify these tasks.

Are you using a social media management tool to manage your social networks?

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4 Reasons Your Business should be on Social Media

Posted on February 9, 2014. Filed under: Business, Marketing, Small Business, Social Media | Tags: , , , , , |

social-media-pictureWhen it comes to social media for businesses, the question really isn’t if you should be on social media, but which social network your business should be on.  There are so many social media networks out there that it can be hard to decide which social media network is right for your business, but for those business owners who are still undecided as to whether they should even be on any social networks, here are 4 reasons why your business should be on Social Media:

  1. To Stay Top of Mind with Your Current Customers-  Social Media is a great way to keep the conversation going with your customers.  It allows your customers to be able to see another side of your business through the posts that you include on your social networks.  This also helps to build a stronger connection with your customers.  Statistics show that people who follow a company on social media are more likely to purchase than if they do not.  Being in someone’s news feed is a great way for them to remember your business and when they are in the market for what you have to offer, your business will be top of mind.
  2. To Reach New Prospects for  Your Business–  Social Media is also a great way to reach new prospects and potential customers.  You can reach new prospects through two main avenues via social media:
  • Organically–  When one of your followers or fans share your information with their networks, it gives your company an opportunity to be introduced to a new group of people.  If they like what you posts you could also get some new followers and fans.
  • Paid–  If you have a marketing budget, you may want to consider investing in some advertising on your social media networks because this allows you to reach individuals who are not current fans or followers and potentially get new fans and followers.

3.  For Market Research– Social Media is a great place to conduct market research.  No need to hire a market research company, you can question, survey and poll your followers on social media.  This is a cost effective way of finding out the needs of your market and to make sure you are providing the right solutions.

4.  To Remain Current–  As much as we don’t like to admit it, customers kind of expect that your business will be on social media.  You want to show that your business is current and involved in the newer ways to communicate.  It’s kind of like when businesses first started to get websites, after awhile if you didn’t have a website your business did not look current or up to date, so it is important to stay current, which includes being involved in social media.

What reasons do you have for your business to be on social media?

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