How to Pick a Social Media Management Tool

Posted on February 17, 2014. Filed under: Business, Marketing, Small Business, Social Media | Tags: , , , |

social-media-iconsWhen it comes to keeping up with managing and measuring your business social media networks it can be overwhelming at times, that is why a social media management tool is essential to keep your social media activity organized, scheduled and current.

Here is a look at three of the most popular social media management tools:


HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. This tools allows you to schedule messages and tweets, launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard.

You can also streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. You can also invite multiple collaborators to manage social networks securely, plus provide custom reports using the comprehensive social analytics tools for measurement.

Key social network integrations include:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ Pages
  • Foursquare
  • WordPress
  • And more…

In addition, HootSuite offers a suite of social content apps for:

  • YouTube
  • Flickr
  • Tumblr
  • And more…

COST-  HootSuite has a FREE account and paid packages with additional features start as low as $8.99/month

Sprout Social

Sprout Social is a social media management software for business.  It’s a management and engagement platform for social businesses.  This tool allows you to engage, publish, analyze, and monitor across several social networks.

Sprout Social allows you to reach your audience across networks and promptly reply to your customers.  It makes it easy for teams to keep tabs on conversations and effectively engage at all times.

Key social network integrations include:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+ Pages

COST-  Sprout Social offers a 30-day FREE trial and the lowest paid package is $39/month after the trial period.

Social Oomph is a service that provides free and paid productivity enhancement services for social media users. Easily schedule updates, find quality people to follow, and monitor social media activity.

Key social network integrations include:

  • Facebook
  • Twitter
  • LinkedIn
  • RSS feeds
  • Blogs
  • Plurk

COST–  Social Oomph has a FREE account, and offers a FREE 7-day Social Oomph Professional trial, paid packages start at $17.97/bi-weekly

The key to finding the best social media management tool for you is to understand exactly what  you are looking to do on your social networks and identify which management system will allow you to automate and simplify these tasks.

Are you using a social media management tool to manage your social networks?


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