Learn How to Create a SIMPLE and EFFECTIVE Marketing Plan

Posted on March 31, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

marketing-strategy-plan You may have heard that all small businesses should have a marketing plan, but did you know that very few actually take the time out to create one.  The task of creating a marketing plan may seem daunting and intimidating, but you can create a simple and effective marketing plan by answering the following 8 key questions about your business:
  1. Who is your target market?

    You’ve probably heard this before, but it is VERY important to understand exactly who your target market is for your product or service.  When it comes to understanding your target market, it is not limited to just knowing the demographics like the age range, gender, geographical location, income level, etc., but also knowing the psychographics of your target market.  This includes items such as belief system, personality traits, attitude, etc.  Once you understand the demographics and psychographics of your target market, then your marketing effort…

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