Archive for April, 2014

7 ways to use Relationship Marketing to grow your business

Posted on April 30, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Survey form with a tick placed in Outstanding checkbox According to, Relationship Marketing is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction.  There are several ways that a company can provide consistent satisfaction by using Relationship Marketing tactics.

Here are 7 ways to implement relationship marketing tactics in your business:

  1. Offer EXCELLENT customer service.  When a customer purchases a product or service from you, you should go above and beyond to make sure that the customer is happy with your service.
  2. FOLLOW-UP after the purchase–  Many companies do not do this, so it will put you way above the rest if you decide to do this.  Depending on the product or service you offer, be sure to follow-up with the customer a couple of weeks after the purchase to ask them how they are enjoying the product and to see if they have any…

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Top 3 Ways to Get More Business

Posted on April 24, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Business Referral Image

If you own a small business (or any sized business for that matter), you’re always looking for ways to get more business.  Most companies look for NEW business and neglect their most important source of more business……  CURRENT customers.

Here are three ways to get more business from your CURRENT customers.

  1. RELATIONSHIP MARKETING–  There are several definitions of what Relationship Marketing is, but for me it means creating a long lasting relationship with your CURRENT clients in order to get additional business in the future.  There are many ways that you can use this marketing technique, both online and offline, but no matter what channel you use, the goal of Relationship Marketing is to continue to develop a relationship with your customers beyond the first purchase.  This could include showing your gratitude for their business by sending a “Thank You” card, remembering important dates like the anniversary date of…

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How to Create Loyal Customers Who Become Brand Ambassadors

Posted on April 18, 2014. Filed under: Business, Business Development, Marketing, Small Business | Tags: , , , |

How to Create Loyal Customers Who Become Brand AmbassadorsThe best and most cost effective type of marketing is “word-of-mouth” marketing, and the best way to get word-of-mouth marketing is from HAPPY customers.  When you have happy customers, they become loyal customers, who can become your unofficial Brand Ambassadors.  Unofficial Brand Ambassadors are great for your business because they are market messengers for your brand, and they spread the word about your business for you.

This blog post discusses several ways you can create loyal customers who become brand ambassadors:

  1. Have an OUTSTANDING product or service–  this almost goes without saying, but it is worth saying because it is soooo important!  It is also listed as the first step because without this step, the other steps don’t really matter.  You have to have a product or service that not only delivers what is promised, but OVER delivers, that is what will make your product of service outstanding.  Once people fall in love with the product it will be easy for them to become loyal customers.  When they are ready to purchase your service again, they will think of you because your service was so outstanding.In what ways is your product or service outstanding?  Think of a list of at least five things that makes your product or service outstanding compared to others in your market place.
  2. Provide an EXCEPTIONAL customer experience–  when someone has an experience with your company, whether it is in person or on the phone, do you provide an EXCEPTIONAL customer experience?  Think of every aspect of the experience of purchasing a product or service from your company from beginning to end.  How is that experience exceptional for your customers?  People are so used to getting average or below average service now a days, so if you provide an exceptional customer experience, your company will stand out from the rest and you will create loyal customers and brand ambassadors.
  3. Be CONSISTENT–  Once you have an outstanding product or service, and you provide an exceptional customer experience, you must be consistent!  People need to know that whenever they purchase from you they will always receive the same outstanding product, and have the same exceptional experience.  Once they realize that your brand is consistent, they will more than likely remain a loyal customer and become a brand ambassador.
  4. Be QUICK to resolve any issues-  Because it is almost inevitable, you will have some issues come up either with your product or service, or with the customer experience, in those cases when that happens, be quick to resolve the issue and make the customer HAPPY.  As long as the issue is resolved in a timely manner and the customer is happy, you will still be able to keep your customer loyal and they can still become brand ambassadors.
  5. Be KNOWLEDGEABLE–    No matter what industry your business may be in, you will find you have more loyal customers when you are knowledgeable and provide good direction for your customers.  Once they know you are knowledgeable they trust your company more and will be happy to be an unofficial brand ambassador.
  6. Show that you CARE–  When your customers know that you care about them it can make a world of difference, and you will be able to create loyal customers.  In what ways do you show your customers that you care?  It can be as simple as making the sales process easy for them, or it could be adding additional products or services, or taking the time to learn more about your customers.  Sometimes it is the little things that show how much you care.

So in summary, in order to get loyal customers who become brand ambassadors, you must have an OUTSTANDING product or service, provide an EXCEPTIONAL customer experience, be CONSISTENT, be QUICK to resolve issues, be KNOWLEDGEABLE, and show that you CARE!  What other things do you think you need to do as a company in order to create loyal customers who become brand ambassadors?


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7 Surprising Ways to Get Repeat and Referral Business

Posted on April 7, 2014. Filed under: Business, Business Development, Business Events, Event Marketing, Marketing, Small Business | Tags: , , , , , , , |

It is a fact that one of the best ways to grow your business is by building the relationship that you have with your current customers.  Most small businesses overlook this fact and concentrate on new customers and new business, but don’t neglect your existing customers because they can really help you grow your business.

In this blog post, I will cover 7 surprising ways you can get repeat and referral business from your current customers:

  1. SendOutCards-HappyBirthdaySend your customers a birthday card.  Yes, I am talking the old fashioned in the snail mail birthday card.  Now a days, so few people take the time to send family, friends and customers physical cards that it would be a welcome surprise for your customer to receive a card from you.  Depending on the size of your customer database, this could be an expensive undertaking, so I suggest if you cannot send a birthday card to every customer, make sure that you send one to your most loyal and repeat customers.  It’s a great way to show that you care about your customers, and it’s a great opportunity to add a special offer for additional products or services.  I get a birthday card and a $10 off gift card from a popular women’s apparel store every year, and most of the time I go in the store to use my gift card.  I am pretty sure this strategy is working for this retail store because I continue to get a card every year.
  2. Send your customers an anniversary card.  You should have the date that your client started using your services on file, so wouldn’t it be great if you sent an anniversary card close to the anniversary date?  It is a great way to stay top of mind, and to stand out in your client’s mind.  An auto dealership used this strategy and sent out anniversary cards to all customers who had purchased a vehicle from the dealership each month.  The card included a discount to use their auto parts & service department.  It was a great way to strengthen the relationship with the customer and get them to come in for additional services.
  3. SendOutCards-ThankYouSend your customer a “Thank You for Your Business” card.  Whenever you close a deal or get a new account, it is the start of a new business relationship.  Why not show your customers how much you appreciate this new relationship and send a thank you for your business card.  You will be surprised how this can make you stand out as a business and strengthen the new business relationship.  Paying attention to the little details also makes customers more encouraged to send referral business to you because they know you will treat the person who they refer with as much care as you have treated them.
  4. Send your potential customer a “Thank You for Your Time” card. Sometimes you may not get the business on the first appointment.  That’s why it is important to follow-up with the prospect with a card thanking her for her time.  This will allow you to stand out and when the customer is ready to make a purchase because you took this additional step, your chances of being the one to get the business is much higher.
  5. SendOutCardsSend your customers holiday cards.  Whether it is one of the popular holidays like Christmas, Hanukkah, New Years, Independence Day, or one of those less popular holidays like President’s Day, St Patrick’s Day, etc.  take the time to send your customers a holiday card for the holidays that you feel would be appropriate.  I know I have said this before, but people just don’t get a lot of cards anymore, so receiving a card from your company on a special holiday can really make your company shine!
  6. Send a customer a life milestone card.  Sometimes you may know of a special event that occurred in your customer’s life, like the birth of a grandchild, or the graduation of a child, or an engagement or marriage.  Whatever the special occasion may be, sending a nice card to your customer to recognize the milestone is  great way to build the business relationship and for you to stand out as someone who cares about your customers.
  7. Send your customers a special invitation to an upcoming promotional event.  Having consistent events to promote your business is always a smart thing to do, but making sure you send a special invitation to your VIPs, loyal, or repeat customers is sometimes overlooked.  Receiving an email about an event can sometimes get lost in the shuffle, so sending an invitation via the mail can help your event to stand out and will keep your company and the event top of mind for your customers.

You will notice that the common element for each one of these tips is to send a card!  A great system to use to automate the sending of cards and gifts for your clients is SendOutCards.  SendOutCards is an online system that allows you to select a card, customize the card, add the contact information for the recipient or upload a list of contacts, and hit send.  The card will then be printed, stuffed, and mailed to the recipient(s) all by the click of your mouse.  In addition, you’re able to keep track of all the cards and gifts that you send because the system keeps a record of everything for you.

For more information go to  If you decide that you want to use the system to send your cards and gifts, you can use id#155454 to join.




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