Archive for May, 2014

4 ways to make sure your next business event is a hit

Posted on May 28, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Successful Business Events

People want to get to know you and your business.  The best way to accomplish this is by having events.  Events are a great way to showcase your business and let people know about your products and services.  When planning an event it doesn’t have to be a large event sometimes the smaller more intimate events are a better way for you to get to know your clients and your prospects, and for them to get to know you and your business.  Here are four main things to consider when having an event to promote your business:

  1. Create a theme for your event–  Is this event a workshop, seminar, product or service launch party, etc.?  Use a creative name to draw attention to your event and to keep it fun for the attendees (i.e. Cards & Cocktails, Women Investing Wisely, Bling Bash, etc.).  You can even create a special…

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7 Ways to Successfully Promote Your Next Business Event

Posted on May 22, 2014. Filed under: Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing | Tags: , , , , , , , , , |

7 Ways to Successfully Promote Your Next Business EventIf you have consistent events to promote your business, you know that it can be challenging to get people to attend.  Here are some tips on how you can successfully promote your next business event:

  1. Create an online Event Page–  this page will be the central hub for the information about your event.  The event page will include the details of the event including date, time, location, RSVP ability, etc.  A great tool to use to create an event landing page is Constant Constant’s Essential Toolkit which includes the online event creation tool (used to be EventSpot).  Learn more…
  2. Send an event email to your email list-  Evites are great because they are easy and convenient.  You should send between 3 to 4 emails before the actual event.  The first email should be a “save the date” email, the second email should be the actually event invitation, the third should be a reminder email, and the fourth one should be a “don’t miss out email”. I recommend starting this series of emails four weeks before the event.  You can also use the Constant Constant’s Essential Toolkit to send event emails to your email list.
  3. Send an old-fashioned invitation in the mail–  People receive so many emails that sometimes an e-vite can get lost in the shuffle.  Sending an actual invitation in the mail can be more costly (card, envelope, stamp, etc), but it is almost a guaranteed way to make sure people actually see your invitation.  A great tool to automate the sending of cards is SendOutCards.  SendOutCards is an online greeting card and gifts company.  The system allows you to upload the information for your contacts, select an invitation from their card gallery, customize and even personalize the card, and then it will be printed, stuffed, and mailed out to your contacts for you.  Learn more…
  4. Create an event on Facebook–  Facebook is a great social network to promote events.  When you create an event within Facebook, it makes it easy to invite people via Facebook, and also makes it easy to promote the event via Facebook.  You can include a link to your actual event page on the Facebook page, so everyone is directed to one event page.
  5. Create an event hashtag (#Event)–  Using an event hashtag helps to create a buzz for your event.  This especially works on social networks such as Twitter and Instagram, but can also work well on other social networks like Facebook.  It makes it easy for people to search for comments or pictures regarding the event, and is also a great way for people to start conversations about the event and make connections before, during, and after the event.
  6. Promote your event on several social networks–  Although Facebook is one of the largest social networks, you can get a lot of success by promoting your event on various social networks where your target audience may exist like LinkedIn, Twitter, Instagram, Google+, etc.  A great tool to use to automate your social media posts is hootsuite.  You can load all your event posts in the system and schedule them to go out over an extended period of time on various social networks.  Learn more….
  7. Offer special event promotions-  another great way to get more people to your event is to offer a special incentive.  This incentive could be anything from a swag bag, to a special drawing, to a discount, etc.  People always like to know that they are getting something for FREE or they are getting a great deal.

What techniques do you use to promote your business events?  What other tools would you suggest that helps to promote events?

 

 

 

 

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Top 7 Types of Events That Can Grow Your Business!

Posted on May 8, 2014. Filed under: Business, Business Development, Business Events, Event Marketing, Marketing, Small Business | Tags: , , , , , , |

EventsWhen it comes to growing your business, it is important to have consistent events to showcase your product or service.  There are many types of events that you can have to increase brand awareness both online and offline.  Here are 7 types of events that can help to grow your business:

  1. Tele-seminars–  Tele-seminars may not be considered a typical business event, but it is a great way to grow your business and your email list.  The great thing about tele-seminars is that they are fairly easy to implement.  All you really need is a telephone and a conference line!  There are tons of conference call companies that can host hundreds of people on the line at one time.  Tele-seminars give you an opportunity to educate individuals on your particular product, service, or industry.  They are also a great way for you to introduce your program, product or service as a solution within the marketplace.  Some conference call tools include:
  2. Webinars–  Webinars are online events that are great to increase your brand awareness and provide value to your community.  Webinars are a little more technical than tele-seminars because of the need to show the visuals via a website, but with so many easy to use webinar tools it’s not difficult to host a webinar for your business.  Webinars are a great way to educate your community and provide value while promoting your business, service or product.  Some webinar tools include:
  3. Grand Opening Events–  If you have a physical store front, or an office that is open to the public, having a grand opening event is a great way to announce yourself to your local community.  Most chambers of commerce offer grand opening ceremonies for local businesses that are new to the area and are members of the chamber.  The grand opening event is a great opportunity to showcase your business, products, or services to the local community.
  4. Launch Parties–  If you are launching a new website or new product line, why not have a party to let everyone know about your new product or service?  Launch parties are a great way for people to learn more about your product or service and also create a buzz about your business.
  5. Customer Appreciation Events–  Showing your customers how much you appreciate their business by having a special event to thank your customers is a great way to get repeat and referral business.
  6. Workshops/Seminars  No matter what type of industry your business may be in, hosting an educational workshop or seminar and giving good tips, tools, and techniques on how people can use your product or service can be very beneficial for a company.
  7. Conferences/Expos–  Hosting a large conference can be a lot of work, but it is definitely a way for you to grow your business.  Every industry has annual conferences and expos, and people are always looking for ways to learn more and to network within their industry, so creating a conference or expo is a great way to grow your business.

Are you consistently having events to promote your business?  If so, what events are you having?  What other types of events would you add to the list?

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