Archive for June, 2014

Do you need a Business Blog and a Business Website?

Posted on June 23, 2014. Filed under: Blog, Business, Business Development, Educating, Marketing | Tags: , , , |

Blog v. WebsiteIt may seem like a silly question, but what is the difference between having a blog and having a website?  And when it comes to your business strategy, do you need both?

With the popularity of blogs and social media, some companies are thinking they may not need a website.  Although a business can be successful without one, I feel it is important to have one.  Your website is your home base, the place on the internet where your company/brand lives.  All other places on the internet like blog platforms, or social networks are places that you rent space, so if you are serious about your business you don’t want to just RENT, you want to OWN!

According to dictionary.com, “A website is a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.”  Your website really is the place where people will go to learn about your company.  Since people go there to learn about your company, your website should include the following:

  • The story of your business, including the who, what, where, when & how
  • A showcase of your products and/or services
  • Appropriate messaging directed to your target audience
  • A way to capture leads by offering an email opt-in form
  • A way to convert your visitors to purchases with the use of links to sales pages 
  • A way for people to contact you
  • Connections to your social media networks
  • Connection to your blog

So what is a blog and how does it differ from your website?

According to dictionary.com, “A blog is  a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.” Your blog is where you express your opinions and share your insights about your particular topic with your audience.  Your blog should be used for the following:

  • To show your expertise
  • To offer advice, tips, techniques related to your products and services, or your industry
  • To build an audience
  • To subtly promote your products and/or services
  • To build a community
  • To spread the word about your business
  • To capture leads when people subscribe to your blog
  • To convert visitors to purchase your product or service by using links to sales pages

So now that you know the difference between your website and your blog, do you need both?  It depends!  If you want to be known as an expert in your industry and you are committed to consistently blogging (posting articles) on your blog, then blogging should be included in your online marketing strategy, but if you are not sure you will have the time to consistently blog and be committed to maintaining your blog, then you should not start a blog.  Although it has many benefits, blogging is not for everyone!

On the other hand, having a home base for your business/brand is important, so I feel having a website is a MUST for a business while having a blog is OPTIONAL.

So what do you think, does a business need a blog and a website?  Do you have a business blog and a business website?

Advertisements
Read Full Post | Make a Comment ( None so far )

The best way to get people to know, like and trust you online!

Posted on June 9, 2014. Filed under: Blog, Business, Business Development, Small Business | Tags: , , , , , |

The best way to get people to know, like, and trust you onlineWe’ve all heard the saying, “People do business with people who they know, like, and trust“.  I find one of the best ways for people to get to know you, like you, and trust you ONLINE is by BLOGGING.

So what exactly is blogging some may ask, according to dictionary.com, a blog is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.  I will also add that a blog allows others to communicate with those writer’s by commenting on what they have posted!

First let’s take a look at a brief history of blogging.  The first “blog” started in 1994 and was known as Links.net, and the term “weblog” was coined in 1997, a few short years later “weblog” was  simplified to just “blog” in 1999.*

So how can blogging help your business?  Well, the fact that a blog allows you as a business owner to write about your experiences, observations, and opinions,  helps people to know more about you, your business, your business style, and the culture of your company.  Therefore, helping you to build on the “know” factor in the know, like, and trust formula.

In addition, the content that you post on your blog helps people to figure out if they “like” your style, your information, your point of view.  This helps with the “like” part of the know, like, and trust formula.

And thirdly, how consistently you post, how much you care about providing valuable information to your readers, and how knowledgable you are about your topic helps to build the “trust” part of the know, like, and trust formula.

In addition to helping you build your know, like, and trust factor online, blogging also helps you to become known as an expert in your field, which can lead to more business for you.

There are also technical reasons to blog for you business which includes Search Engine Optimization.  Now I am no SEO expert, but the basics of how blogging helps with your SEO is:

  1. It allows your website to stay current.  Search Engines prefer to share up to date information with the people searching for a particular topic, and if your blog is posting current information about a particular topic this could help you to rank higher in the search engines like google, yahoo, bing, etc.
  2. The use of keywords in your blog can also help with your SEO.   If someone is searching for a particular keyword and your website ranks high for the use of the keyword organically (existing on the page), then this can help you rank higher in the search engines.
  3. When people find the information on your blog useful and link to it from their websites, this creates backlinks to your website, which is great for SEO.

This is a short and simple list of how blogging helps with SEO, as SEO is a whole other topic that could be a whole blog itself (and as I mentioned, I am not an expert on SEO).

So what do you think?  Do you think blogging is one of the best ways for people to get to know, like, and trust you online?  Are you using blogging in your business?

 

 

*  Source-  New York Magazine

Read Full Post | Make a Comment ( None so far )

Liked it here?
Why not try sites on the blogroll...