Archive for February, 2015

Does Size Really Matter?

Posted on February 9, 2015. Filed under: Email Marketing, Email Results, Marketing, Small Business | Tags: , , , , , , , |

E-Mail MarketingWhen it comes to your email list, does the size of your list really matter? As a business owner, coach or consultant, you probably already know about the importance of having and growing an email list, but did you know that it’s not the size of your email list that is most important, but the quality of the people on your list? As the saying goes, it is better to have an email list of 100 interested prospects, than 1,000 uninterested people.

However, you still want to work on increasing the size of your list because you want to make sure your message is reaching a wider audience each month. Your goal should be to grow your email list with individuals who are interested in what you have to say, and what you have to offer. So the big question is how can you effectively and efficiently grow your email list?

Here are 6 tips to grow your email list:

Offline:

  1. Events– whenever you conduct an event (workshop, seminar, etc.), or if you are presenting at an event, be sure to collect the email addresses of the attendees (or participants who expressed an interest in learning more) . Be sure to disclosure that by signing your list or providing their information they are agreeing to receiving emails from you.
  2. Text Messages– Consider adding a text to join your email list option. Now-a-days people don’t leave home without their smart phones, so making it easy for them to join your email list by simply texting a word to a number and then providing their email address makes it easy to join your email list.
  3. QR Codes- Consider adding QR Codes to your marketing material (business cards, brochures, flyers, etc.) It’s another way to make it easy for people to join your email list. However, I personally don’t really use QR Codes and haven’t gotten a lot of people through this method, but it is still something you could consider.

Online:

  1. Webinars– a great list building strategy is webinars. When you conduct webinars, people have to give their information to sign up for the webinar. Just add a disclosure that signing up for this webinar also gives you permission to add them to your email list.
  2. Lead Pages– Another great online list building strategy is to create a lead magnet (eBook, White Paper, Case Study, Checklist, etc.), and have people enter their information on a specially designed lead page that talks about how great your lead magnet is, and why they need to give you their contact information so they can receive your awesome lead magnet. This technique works really well because you know that you are getting people who are interested in the content that you have to offer
  3. Social Media– Encourage people who follow you on social media to sign-up for your email list so that they can get additional and maybe even exclusive information that you provide only through email. This technique works really well, because if you already have a following on social media, it just makes sense that the next logically step for them is to receive your emails. This also allows the relationship to get stronger when they are not only connected to you via social media, but also receiving your emails.

For more tips, download this Guide Building Your List Can Be a Thing of Beauty by Constant Contact

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