Business Development

The 5 C’s of a Successful Business Blog

Posted on December 22, 2014. Filed under: Blog, Business, Business Development, Educating, Marketing, Small Business, Uncategorized | Tags: , , , , , , , , |

The 5 C's of a Successful Business BlogAs a small business owner, blogging can play a key role in your marketing strategy.  As mentioned in my prior post, How to Use Blogging to Build the Know, Like and Trust Factor For Your Business, blogging allows you to build those key factors that can allow you to have an advantage in the marketplace.

In order for your blog to be successful, you need to follow the 5 C’s of Blogging:

  1.  Content-  The first and most important part of your blog is your content.  You should decide on the main topic for your blog (i.e. business, gardening, etc.) and then decide up to three sub-categories for your topic (i.e. business- marketing, leadership, productivity; gardening-  fruits, vegetable, flowers; etc.).Once the topic and sub-categories have been decided, then the next thing is deciding whether you are going to come up with original content or content that you curate.  In order to show your expertise in your particular area, having original content is very important.  That is how you showcase what you know and show your knowledge in your area.  However, coming up with original content consistently can be a difficult task, so sometimes it helps to curate other people’s content.  Use what they have posted about your area or expertise and write a response or a differing opinion to the original article, or just reposting what they have written also works too.  As long as the content is relevant and will resonate with your audience then using other people’s content is fine.  The biggest thing when it comes to curating content is giving credit to the original source of content, your goal is not and nor should it ever be to take their content as your own, so always give credit where credit is due.  This is especially important when it comes to copyright infringement, you do not want to plagiarize, so be sure to site where your content is coming from.
  2. Community-  Your blog posts should be targeting a specific community.  Your goal in blogging is not just to add value by informing your readers, but to also create followers which become your community.  Having a community of people who are like-minded and enjoy your content can do wonders for your business.  When you create a community, you create loyal followers who can become loyal customers, so knowing that you are creating a community for your blog is also helpful.
  3. Conversations-  You want your blog posts to create conversations.  The great thing about blogs compared to articles online is the fact that blogs allow people to converse about the particular topic that you have posted.  You want to create conversations around your topic, so it is not a one-way street, but a two-way conversation with the writer of the blog and the audience.  The ability to have a conversation, adds another level of connection with you and your audience, so make sure that your blog posts create a level of conversation around your industry or topic.
  4.  Consistency-  I believe there is a Blog grave yard,  so many people have good intentions to start a blog, but couldn’t or didn’t keep up with blogging consistently, so their blog died!  When you make the decision to start a blog for  your business, you have to be consistent with posting on the blog.  You have to decide what makes sense for your business.  If you are able to blog weekly that’s great, if you can only blog bi-weekly that’s fine too, the least amount of commitment would be blogging once a month.  Of course there are benefits to blogging more frequently especially when it comes to Search Engine Optimization (SEO), and people finding your content online, but you want to take on a frequency that will be able to fit into your business.  Blogging on a daily basis is not viable for the average business so you have to figure out what frequency works best for your business.
  5. Convert-  As a small business owner, one of your blogging goals should be to convert your followers to customers.  By sharing your content with your readers people start to view you as knowledgable or an expert in your field.  Once they have that level of trust in your knowledge and your blog talks about solutions, if they are in the market for what your company offers, they will naturally see you as a solution and become a customer, which ultimately is what you want.  Having strong call-to-actions (i.e. click here, sign-up now, learn more, etc.)  on your blog helps with converting people to your website pages, or sales pages for your product or service.

Are you currently blogging for your business?  If so, what other C’s do you think are an important part of blogging?

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How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business

Posted on December 8, 2014. Filed under: Blog, Business, Business Development, Entrepreneur, Marketing, Small Business | Tags: , , , , |

Blog Post-  How-to-Use-Blogging-toAs an entrepreneur or small business owner, standing out from your competition is really important.  Creating a unique statement that tells why you’re different is good, but as we know, people really like to buy from people they know, like, and trust, and a simple statement as to why you are good, may not be enough.

A great way to establish the know, like and trust factor is by blogging.  Blogging is a great marketing strategy because if you consistently blog and promote your blog posts you will build an audience who will begin to know, like and trust you based on the content that you publish.

So let’s break down the way you can use a blog in order to establish the know, like, and trust factor and grow your business:

KNOW

Your blogging goal as an entrepreneur or small business owner is to become known as an expert in your field.  People like to buy from people who are knowledgeable, helpful, and show that they care.  Through your blog you can become known for providing valuable tips, tools, and techniques in your industry. If you consistently put out good content on your blog and that content is shared, this will help you to grow your “Know” factor.

LIKE

Another blogging goal is for people to get to like you.  Your tone, writing style, and the content you provide on your blog should help with the like factor.  Keep in mind your goal is not to be liked by everyone, but to be liked by your ideal target audience.  When you know who you are talking to, and what their needs are, then you will be better able to create content that resonate with your target audience.  Therefore, they will end up liking your content, and therefore, liking you.

TRUST

And lastly,  your blogging goal is to build trust with your audience.  This is a big one because people may buy from people that they don’t know that well, and may even buy from people they don’t always like, but they have to have a level of trust in you, your company, or your service in order to buy from you, so building the trust factor is really important.  You can build trust with your audience by practicing what you preach, by doing what you say you are going to do, by being professional, by being reliable and consistent.  When you show up on your blog consistently and provide good information, you are helping to build the “Trust” factor with your audience.

There are many factors why you should consider blogging in your marketing strategy and growing the know, like, and trust factor is just one reason why entrepreneurs and small business owners should be considering blogging.   Are you currently blogging for your business?  If so, do you feel blogging helps to build the know, like, and trust factor for your business?  Share your opinion in the comments below.

 

 

 

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9 Steps to create a Simple Marketing Plan

Posted on November 28, 2014. Filed under: Business, Business Development, Business Planning, Marketing, Marketing Plan, Small Business | Tags: , , , , , |

9 Steps to Create a Simple Marketing Plan
Having a Marketing Plan to grow your business is important, but sometimes creating the plan can feel overwhelming.  This Blog Post simplifies the creation of your Marketing Plan, by breaking it down into 9 questions.  When you answer these questions, you will create a simple marketing plan for your business:

  1. WHO is your target market?
    You have to clearly define who you are trying to reach with your products and/or services.  When you understand who your audience is, you are better able to market and promote to that target audience, so clearly define you target market including the demographics (age, gender, income, etc.) and pyschographics (beliefs, personality, hobbies, etc.)  and this will help you to effectively market and promote your product or service to your target audience.
  2. WHAT is the problem that your target market has?
    You have to clearly identify what problem or issue your target market may have.  Most, if not all, products or services offer a solution to some type of problem.  It may be a direct problem or an indirect problem, but your target market should have some type of problem that your product or service will help to alleviate.
  3. HOW does your product or service solve these problems?
    After identifying the problem your target market has, now you have to show how your product or service solves that problem.  It is important to not only identify the features of your product or service, but more importantly to identify the benefits of your product or service.  People identify better with benefits rather than features.  Saying your product is “light weight” is a feature, mentioning that your product is “easy and convenient to carry with you because it is light weight” is showing how that feature is a benefit.  Taking the time to identify how you solve the problem and clearly articulating that in your marketing material will work to your advantage.
  4. WHERE is your Target Market?
    The next step in your Marketing Plan is locating the target market that you have identified.  The key is to find the places that your target market exists in large quantities.  This is where you are going to get the most bang for your buck when it comes to your marketing activity.  The more people you can reach who are in your target market and are located in one place (an event, conference, workshop, etc.) the better results you will be able to get from your marketing activity.  You can find your target market in various places both online and offlline.
  5. HOW Do You Reach your Target Market? 
    Once you have located your target market, then you need to plan how you would like to reach them.  What activities will you do to reach your target market.  There are over 1,000 ways to reach your target audience (networking, advertising, email, video, speaking engagements, books, etc.)  so you have to decide what method works best for your industry, your company, and your audience.
  6. WHO are your ideal referral partners?
    Referrals can be one of the best ways to grow your business, so including in your marketing plan who your ideal referral partners are and working to build relationships with your ideal referral partners can really help you to grow your business.  If you are able, including some type of incentive for referrals works really well.
  7. WHAT differentiates your company from all the other companies in the marketplace? 
    It is important to not only identify who your competitors are, but to identify how your company is different from the others in the marketplace.  Once you clearly identify what makes you different than your competitors, then you are better able to articulate that in your marketing material to your clients and prospects.
  8. WHEN do you reach out to your target market and how much do you spend?
    Planning your activity is a very important step that many small business owners and entrepreneurs neglect to do.  The key to planning when you are going to reach out to your target audience and how much you are going to spend is to create a marketing calendar.  This calendar will allow you to plan out when you will be doing certain marketing activities, what that marketing activity will be, and how much you plan to spend on a weekly, monthly, or yearly basis.  Taking the time to do this activity can make a huge difference in the growth of your business.
  9. WHAT headlines will you use to catch the attention of your target audience
    Thinking about the words that you are going to use to catch the attention of your target audience is very important, so taking the time to think about relevant keywords for your audience and your company will help you to craft the appropriate headlines for your marketing material.

Have you created a Marketing Plan for your business?  If so, are there other aspects of your Marketing Plan that you include?

If you need assistance with creating a Marketing Plan for your business, we offer Marketing Plan Coaching for entrepreneurs and small business owners contact us to learn more.

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5 Virtual Events to Grow Your Business

Posted on October 27, 2014. Filed under: Business, Business Development, Business Events, Event Marketing, Marketing, Small Business | Tags: , , , , , |

5 Virtual Events to Grow Your Business

I’ve mentioned in several of my blog posts that having consistent events for your business is a great marketing strategy.  Events give people an opportunity to learn more about you, more about the business, and more about your product or service.  Over the last decade or so, Virtual Events have become very popular.  I define virtual events as any type of event that does not take place in person.

Here are some examples of types of virtual events you can have to market your business:

  1. Tele-Seminars–  Tele-Seminars have become very popular because they are easy to execute.  All you need is a telephone and a conference line, and you will be able to conduct an event over the phone.  Many companies are using this strategy to introduce prospects to their business, product, service, program, etc.  Although teleseminars are a great strategy, the down side is the lack of visuals.  A company has to rely solely on audio and many people need to see visuals.  That is why most tele-seminars encourage listeners to go to a website to get more information and to sign-up.
  2. Webinars-  Similar to tele-seminars, webinars have become super popular with the increased popularity of the use of the Internet.  Webinars are seminars conducted via the web and participants are able to both hear the speakers and see the visuals.  Webinars are also very easy to put together, all you need to do is use a webinar software that either has VOIP (Voice over Internet Protocol) or you can also use a conference line for people to be able to hear the webinar.  Including a consistent webinar in your marketing strategy can be helpful to growing your business.
  3. Videos  Videos are a great way to conduct virtual events.  Whether it’s a demo video, interview video, etc. videos allow you to create events and post them online to create a virtual event.  You can pre-record the video or stream it live.
  4. Livecasts  Livecasts have also become popular because you are able to actually conduct a live training or seminar which includes a live audience and then stream it over the Internet so that it can be viewed by others online.  This strategy is not totally virtual seeing that you may or may not have a live audience when taping the livecast.
  5. Livestreams–  Similar to Livecasts, Livestreams are not totally virtual because a live stream usually occurs during an actual in-person event like a conference or seminar.  The added ability to record it live and have people view the event via the Internet makes the Livestream a virtual event.

Are you including events in your marketing strategy?  If so, are you also using Virtual Events to grow your business?

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The 3 R’s of Relationship Marketing

Posted on September 23, 2014. Filed under: Business, Business Development, Marketing, Small Business | Tags: , , , , , , , |

The 3 R's of Relationship MarketingIn my previous post, How to Grow Your Business with Relationship Marketing, I defined Relationship Marketing as the activities involved in building a greater connection with your clients, prospects and partners.  This strong connection often leads to the sale of products or services, and also increases loyalty to your brand or company.

The benefits of using Relationship Marketing strategies in your business include the following 3 R’s:

  1. Referral Business-  Referral business can be one of the best ways to get business, because a referral basically comes with an endorsement from the person who is doing the referring.  A great source of referrals comes from current clients, partners, and even your prospects, so building a strong relationship with your clients, prospects, and partners becomes vital for your business.  In order for someone to feel comfortable referring you, they must know, like and trust you.  When you use online relationship marketing strategies including, email, blogging, social media, etc., these activities help people to get to know you, like you and trust you, which in turn gives them confidence in referring your products or services to others.  Referrals can be a great source of new business and can be a large percentage of where you get your business from, so nurturing your relationships with relationship marketing is a great way to grow your business through referrals.
  2. Repeat Business–  Once a person becomes your customer by purchasing a product or a service, your next goal should be to stay top of mind so that they will purchase that product or service again if they need it, or they will consider your company for other products or services that they may need.  That’s why conducting relationship marketing with your current customers by practicing activities to nurture the relationship and stay top of mind will help with getting repeat business from your current customers.  Some relationship marketing strategies you can use for current customers include; Customer Appreciation Events, Sending Cards on special occassions including: Birthdays, Holidays, Anniversaries, Offering VIP discounts for current customers, etc.
  3. Retain Business–  It tends to be more expensive to get a new customer than it is to retain the customers that you have, so it is important to nurture the relationships that you have with your current customers to make sure that you keep their business.  Some relationship marketing strategies to retain business include, showing appreciation for their business by sending “Thank You” cards, making follow-up calls to make sure they are satisfied with the service they have received or are receiving from your company, providing an excellent customer experience.  The customer experience includes pre-purchase, during purchasing, and post purchase.  How are you making sure that each step is a good encounter for your customer?

Are you using Relationship Marketing strategies to retain business and get repeat and referral business?  What are some other relationship marketing strategies you can use to grow your business?

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How to Grow Your Business with Relationship Marketing

Posted on September 10, 2014. Filed under: Blog, Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing, Social Media | Tags: , , , , , , , , |

Blog Image- September 2014
Dictionary.com defines a relationship as a connection, association, or involvement.  It also defines marketing as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer.  

My definition of Relationship Marketing is the activities involved in building a greater connection with your clients, prospects and partners.  This strong connection often leads to the sale of products or services, and also increases loyalty to your brand or company.

With that said, Relationship Marketing is a key part of your overall marketing strategy, and should occur both online and offline.

In this blog post I will mention a few activities that you should include in your Relationship Marketing:

ONLINE

In order to build a connection online with your clients, prospects, and partners, it is important to have an online presence.  Included in your online presence should be the following activities:

  • A Company Blog–  In addition to having a company website, a company blog can help to build the relationship that you have with your audience, because a blog allows you to show your expertise, knowledge and personality in ways that a website alone does not accomplish.  The key to a successful business blog is:
    1. It should be updated frequently
    2. It should contain valuable content relevant to your audience
    3. It should showcase the personality of your brand
  • A Social Media Presence–  It’s not necessary to be on all the popular social networks out there, but it is beneficially for your company to be on social networks that have a high percentage of your target market, and networks that will showcase your business well.  Social Networks are a great way to strength your connection with your clients, prospects, and partners because it allows you to create a conversation around your company, industry, products, services, values, beliefs, etc.  The key to a successful social media presence is:
    1. Know your audience
    2. Post content that is interesting to your audience
    3. Create conversations
  • An E-Newsletter or EZine–  An email publication that your company produces is a great way to strengthen the connection that you have with customers, prospects and partners.  It is a great way for your audience to get to know you and get to know what your company stands for.  The key to a successful E-Newletter is:
    1. Know your audience
    2. Give valuable information in each ezine
    3. Provide 80% valuable content and only 20% company promotions

OFFLINE

  • Events–  Plan events to show appreciation for your customers and partners.  Taking the time to host these events can build a strong connection with you and your customers and partners.  It also helps to solidify their loyalty to your company.  You can also have events to introduce your prospects to your business or your brand.  Grand Openings, Launch Parties, etc. are all great ways for people to get to know more about you, your company, and your brand.
  • One-on-One Meetings–  When possible, schedule one-on-one meetings with your clients, prospects and partners.  This is a great way to build a strong connection, and for people to get to know, like and trust you.
  • Send Cards–  It is important to send your customers, prospects and partners cards on various occasions.  This could include birthdays, anniversary, Thank You for Your Business, Thank You for Your Time, Happy Holiday cards and more.   Taking the time out to send your customers, prospects and partners cards really helps to create loyalty and build trust.

These are just a few ways you can use Relationship Marketing to GROW your business.  What other ways can you think of in which you can use Relationship Marketing to grow your business?

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Do you need a Business Blog and a Business Website?

Posted on June 23, 2014. Filed under: Blog, Business, Business Development, Educating, Marketing | Tags: , , , |

Blog v. WebsiteIt may seem like a silly question, but what is the difference between having a blog and having a website?  And when it comes to your business strategy, do you need both?

With the popularity of blogs and social media, some companies are thinking they may not need a website.  Although a business can be successful without one, I feel it is important to have one.  Your website is your home base, the place on the internet where your company/brand lives.  All other places on the internet like blog platforms, or social networks are places that you rent space, so if you are serious about your business you don’t want to just RENT, you want to OWN!

According to dictionary.com, “A website is a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.”  Your website really is the place where people will go to learn about your company.  Since people go there to learn about your company, your website should include the following:

  • The story of your business, including the who, what, where, when & how
  • A showcase of your products and/or services
  • Appropriate messaging directed to your target audience
  • A way to capture leads by offering an email opt-in form
  • A way to convert your visitors to purchases with the use of links to sales pages 
  • A way for people to contact you
  • Connections to your social media networks
  • Connection to your blog

So what is a blog and how does it differ from your website?

According to dictionary.com, “A blog is  a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.” Your blog is where you express your opinions and share your insights about your particular topic with your audience.  Your blog should be used for the following:

  • To show your expertise
  • To offer advice, tips, techniques related to your products and services, or your industry
  • To build an audience
  • To subtly promote your products and/or services
  • To build a community
  • To spread the word about your business
  • To capture leads when people subscribe to your blog
  • To convert visitors to purchase your product or service by using links to sales pages

So now that you know the difference between your website and your blog, do you need both?  It depends!  If you want to be known as an expert in your industry and you are committed to consistently blogging (posting articles) on your blog, then blogging should be included in your online marketing strategy, but if you are not sure you will have the time to consistently blog and be committed to maintaining your blog, then you should not start a blog.  Although it has many benefits, blogging is not for everyone!

On the other hand, having a home base for your business/brand is important, so I feel having a website is a MUST for a business while having a blog is OPTIONAL.

So what do you think, does a business need a blog and a website?  Do you have a business blog and a business website?

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The best way to get people to know, like and trust you online!

Posted on June 9, 2014. Filed under: Blog, Business, Business Development, Small Business | Tags: , , , , , |

The best way to get people to know, like, and trust you onlineWe’ve all heard the saying, “People do business with people who they know, like, and trust“.  I find one of the best ways for people to get to know you, like you, and trust you ONLINE is by BLOGGING.

So what exactly is blogging some may ask, according to dictionary.com, a blog is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.  I will also add that a blog allows others to communicate with those writer’s by commenting on what they have posted!

First let’s take a look at a brief history of blogging.  The first “blog” started in 1994 and was known as Links.net, and the term “weblog” was coined in 1997, a few short years later “weblog” was  simplified to just “blog” in 1999.*

So how can blogging help your business?  Well, the fact that a blog allows you as a business owner to write about your experiences, observations, and opinions,  helps people to know more about you, your business, your business style, and the culture of your company.  Therefore, helping you to build on the “know” factor in the know, like, and trust formula.

In addition, the content that you post on your blog helps people to figure out if they “like” your style, your information, your point of view.  This helps with the “like” part of the know, like, and trust formula.

And thirdly, how consistently you post, how much you care about providing valuable information to your readers, and how knowledgable you are about your topic helps to build the “trust” part of the know, like, and trust formula.

In addition to helping you build your know, like, and trust factor online, blogging also helps you to become known as an expert in your field, which can lead to more business for you.

There are also technical reasons to blog for you business which includes Search Engine Optimization.  Now I am no SEO expert, but the basics of how blogging helps with your SEO is:

  1. It allows your website to stay current.  Search Engines prefer to share up to date information with the people searching for a particular topic, and if your blog is posting current information about a particular topic this could help you to rank higher in the search engines like google, yahoo, bing, etc.
  2. The use of keywords in your blog can also help with your SEO.   If someone is searching for a particular keyword and your website ranks high for the use of the keyword organically (existing on the page), then this can help you rank higher in the search engines.
  3. When people find the information on your blog useful and link to it from their websites, this creates backlinks to your website, which is great for SEO.

This is a short and simple list of how blogging helps with SEO, as SEO is a whole other topic that could be a whole blog itself (and as I mentioned, I am not an expert on SEO).

So what do you think?  Do you think blogging is one of the best ways for people to get to know, like, and trust you online?  Are you using blogging in your business?

 

 

*  Source-  New York Magazine

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7 Ways to Successfully Promote Your Next Business Event

Posted on May 22, 2014. Filed under: Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing | Tags: , , , , , , , , , |

7 Ways to Successfully Promote Your Next Business EventIf you have consistent events to promote your business, you know that it can be challenging to get people to attend.  Here are some tips on how you can successfully promote your next business event:

  1. Create an online Event Page–  this page will be the central hub for the information about your event.  The event page will include the details of the event including date, time, location, RSVP ability, etc.  A great tool to use to create an event landing page is Constant Constant’s Essential Toolkit which includes the online event creation tool (used to be EventSpot).  Learn more…
  2. Send an event email to your email list-  Evites are great because they are easy and convenient.  You should send between 3 to 4 emails before the actual event.  The first email should be a “save the date” email, the second email should be the actually event invitation, the third should be a reminder email, and the fourth one should be a “don’t miss out email”. I recommend starting this series of emails four weeks before the event.  You can also use the Constant Constant’s Essential Toolkit to send event emails to your email list.
  3. Send an old-fashioned invitation in the mail–  People receive so many emails that sometimes an e-vite can get lost in the shuffle.  Sending an actual invitation in the mail can be more costly (card, envelope, stamp, etc), but it is almost a guaranteed way to make sure people actually see your invitation.  A great tool to automate the sending of cards is SendOutCards.  SendOutCards is an online greeting card and gifts company.  The system allows you to upload the information for your contacts, select an invitation from their card gallery, customize and even personalize the card, and then it will be printed, stuffed, and mailed out to your contacts for you.  Learn more…
  4. Create an event on Facebook–  Facebook is a great social network to promote events.  When you create an event within Facebook, it makes it easy to invite people via Facebook, and also makes it easy to promote the event via Facebook.  You can include a link to your actual event page on the Facebook page, so everyone is directed to one event page.
  5. Create an event hashtag (#Event)–  Using an event hashtag helps to create a buzz for your event.  This especially works on social networks such as Twitter and Instagram, but can also work well on other social networks like Facebook.  It makes it easy for people to search for comments or pictures regarding the event, and is also a great way for people to start conversations about the event and make connections before, during, and after the event.
  6. Promote your event on several social networks–  Although Facebook is one of the largest social networks, you can get a lot of success by promoting your event on various social networks where your target audience may exist like LinkedIn, Twitter, Instagram, Google+, etc.  A great tool to use to automate your social media posts is hootsuite.  You can load all your event posts in the system and schedule them to go out over an extended period of time on various social networks.  Learn more….
  7. Offer special event promotions-  another great way to get more people to your event is to offer a special incentive.  This incentive could be anything from a swag bag, to a special drawing, to a discount, etc.  People always like to know that they are getting something for FREE or they are getting a great deal.

What techniques do you use to promote your business events?  What other tools would you suggest that helps to promote events?

 

 

 

 

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Top 7 Types of Events That Can Grow Your Business!

Posted on May 8, 2014. Filed under: Business, Business Development, Business Events, Event Marketing, Marketing, Small Business | Tags: , , , , , , |

EventsWhen it comes to growing your business, it is important to have consistent events to showcase your product or service.  There are many types of events that you can have to increase brand awareness both online and offline.  Here are 7 types of events that can help to grow your business:

  1. Tele-seminars–  Tele-seminars may not be considered a typical business event, but it is a great way to grow your business and your email list.  The great thing about tele-seminars is that they are fairly easy to implement.  All you really need is a telephone and a conference line!  There are tons of conference call companies that can host hundreds of people on the line at one time.  Tele-seminars give you an opportunity to educate individuals on your particular product, service, or industry.  They are also a great way for you to introduce your program, product or service as a solution within the marketplace.  Some conference call tools include:
  2. Webinars–  Webinars are online events that are great to increase your brand awareness and provide value to your community.  Webinars are a little more technical than tele-seminars because of the need to show the visuals via a website, but with so many easy to use webinar tools it’s not difficult to host a webinar for your business.  Webinars are a great way to educate your community and provide value while promoting your business, service or product.  Some webinar tools include:
  3. Grand Opening Events–  If you have a physical store front, or an office that is open to the public, having a grand opening event is a great way to announce yourself to your local community.  Most chambers of commerce offer grand opening ceremonies for local businesses that are new to the area and are members of the chamber.  The grand opening event is a great opportunity to showcase your business, products, or services to the local community.
  4. Launch Parties–  If you are launching a new website or new product line, why not have a party to let everyone know about your new product or service?  Launch parties are a great way for people to learn more about your product or service and also create a buzz about your business.
  5. Customer Appreciation Events–  Showing your customers how much you appreciate their business by having a special event to thank your customers is a great way to get repeat and referral business.
  6. Workshops/Seminars  No matter what type of industry your business may be in, hosting an educational workshop or seminar and giving good tips, tools, and techniques on how people can use your product or service can be very beneficial for a company.
  7. Conferences/Expos–  Hosting a large conference can be a lot of work, but it is definitely a way for you to grow your business.  Every industry has annual conferences and expos, and people are always looking for ways to learn more and to network within their industry, so creating a conference or expo is a great way to grow your business.

Are you consistently having events to promote your business?  If so, what events are you having?  What other types of events would you add to the list?

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