Email Marketing

Does Size Really Matter?

Posted on February 9, 2015. Filed under: Email Marketing, Email Results, Marketing, Small Business | Tags: , , , , , , , |

E-Mail MarketingWhen it comes to your email list, does the size of your list really matter? As a business owner, coach or consultant, you probably already know about the importance of having and growing an email list, but did you know that it’s not the size of your email list that is most important, but the quality of the people on your list? As the saying goes, it is better to have an email list of 100 interested prospects, than 1,000 uninterested people.

However, you still want to work on increasing the size of your list because you want to make sure your message is reaching a wider audience each month. Your goal should be to grow your email list with individuals who are interested in what you have to say, and what you have to offer. So the big question is how can you effectively and efficiently grow your email list?

Here are 6 tips to grow your email list:

Offline:

  1. Events– whenever you conduct an event (workshop, seminar, etc.), or if you are presenting at an event, be sure to collect the email addresses of the attendees (or participants who expressed an interest in learning more) . Be sure to disclosure that by signing your list or providing their information they are agreeing to receiving emails from you.
  2. Text Messages– Consider adding a text to join your email list option. Now-a-days people don’t leave home without their smart phones, so making it easy for them to join your email list by simply texting a word to a number and then providing their email address makes it easy to join your email list.
  3. QR Codes- Consider adding QR Codes to your marketing material (business cards, brochures, flyers, etc.) It’s another way to make it easy for people to join your email list. However, I personally don’t really use QR Codes and haven’t gotten a lot of people through this method, but it is still something you could consider.

Online:

  1. Webinars– a great list building strategy is webinars. When you conduct webinars, people have to give their information to sign up for the webinar. Just add a disclosure that signing up for this webinar also gives you permission to add them to your email list.
  2. Lead Pages– Another great online list building strategy is to create a lead magnet (eBook, White Paper, Case Study, Checklist, etc.), and have people enter their information on a specially designed lead page that talks about how great your lead magnet is, and why they need to give you their contact information so they can receive your awesome lead magnet. This technique works really well because you know that you are getting people who are interested in the content that you have to offer
  3. Social Media– Encourage people who follow you on social media to sign-up for your email list so that they can get additional and maybe even exclusive information that you provide only through email. This technique works really well, because if you already have a following on social media, it just makes sense that the next logically step for them is to receive your emails. This also allows the relationship to get stronger when they are not only connected to you via social media, but also receiving your emails.

For more tips, download this Guide Building Your List Can Be a Thing of Beauty by Constant Contact

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How to Grow Your Business with Relationship Marketing

Posted on September 10, 2014. Filed under: Blog, Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing, Social Media | Tags: , , , , , , , , |

Blog Image- September 2014
Dictionary.com defines a relationship as a connection, association, or involvement.  It also defines marketing as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer.  

My definition of Relationship Marketing is the activities involved in building a greater connection with your clients, prospects and partners.  This strong connection often leads to the sale of products or services, and also increases loyalty to your brand or company.

With that said, Relationship Marketing is a key part of your overall marketing strategy, and should occur both online and offline.

In this blog post I will mention a few activities that you should include in your Relationship Marketing:

ONLINE

In order to build a connection online with your clients, prospects, and partners, it is important to have an online presence.  Included in your online presence should be the following activities:

  • A Company Blog–  In addition to having a company website, a company blog can help to build the relationship that you have with your audience, because a blog allows you to show your expertise, knowledge and personality in ways that a website alone does not accomplish.  The key to a successful business blog is:
    1. It should be updated frequently
    2. It should contain valuable content relevant to your audience
    3. It should showcase the personality of your brand
  • A Social Media Presence–  It’s not necessary to be on all the popular social networks out there, but it is beneficially for your company to be on social networks that have a high percentage of your target market, and networks that will showcase your business well.  Social Networks are a great way to strength your connection with your clients, prospects, and partners because it allows you to create a conversation around your company, industry, products, services, values, beliefs, etc.  The key to a successful social media presence is:
    1. Know your audience
    2. Post content that is interesting to your audience
    3. Create conversations
  • An E-Newsletter or EZine–  An email publication that your company produces is a great way to strengthen the connection that you have with customers, prospects and partners.  It is a great way for your audience to get to know you and get to know what your company stands for.  The key to a successful E-Newletter is:
    1. Know your audience
    2. Give valuable information in each ezine
    3. Provide 80% valuable content and only 20% company promotions

OFFLINE

  • Events–  Plan events to show appreciation for your customers and partners.  Taking the time to host these events can build a strong connection with you and your customers and partners.  It also helps to solidify their loyalty to your company.  You can also have events to introduce your prospects to your business or your brand.  Grand Openings, Launch Parties, etc. are all great ways for people to get to know more about you, your company, and your brand.
  • One-on-One Meetings–  When possible, schedule one-on-one meetings with your clients, prospects and partners.  This is a great way to build a strong connection, and for people to get to know, like and trust you.
  • Send Cards–  It is important to send your customers, prospects and partners cards on various occasions.  This could include birthdays, anniversary, Thank You for Your Business, Thank You for Your Time, Happy Holiday cards and more.   Taking the time out to send your customers, prospects and partners cards really helps to create loyalty and build trust.

These are just a few ways you can use Relationship Marketing to GROW your business.  What other ways can you think of in which you can use Relationship Marketing to grow your business?

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The Secret to Successful Email Marketing Campaigns

Posted on July 18, 2014. Filed under: Business, Email Marketing, Email Results, Marketing | Tags: , , , , , , |

The Secret to Successful Email Marketing CampaignsEmail Marketing should be a key element in your online marketing mix, but many business owners struggle to get success from their email marketing efforts, they send out enewsletters month after month, year after year, and get no real results.  However, on the other side of the coin other businesses seem to get AMAZING success from their email marketing campaigns.  We’ve heard stories of people sending out an email campaign and getting sooo many sales or inquiries within hours or even minutes of sending the email.  So what is the BIG secret in why some people are successful and others are not?  The answer is…….planning your email marketing campaigns, knowing your audience and providing the right content for your audience!

In order to be successful with email marketing, you have to know your audience (your target market).  The most successful email marketing campaigns are the ones in which the content provided is exactly what their audience needs and wants.  So how can you make sure your email marketing campaigns are successful?  Here are 6 ways to make sure you have successful email marketing campaigns:

  1. Create an email marketing plan–  Your email marketing plan needs to cover what, when, who, and how.  What type of emails are you going to send (i.e. enewsletters, autoresponders, stand-alone, drip campaigns, etc.)?  When are you are going to send out your emails  (Mondays, Tuesdays, 10:00 am, 2:00 pm etc.)?  Who are going to send the email to (customers, clients, prospects, leads, referrals, etc.), and how often you are going to send the emails (monthly, weekly, daily, etc.)?  Putting a plan together helps you to be clear on what you want to do with your email marketing and helps you to focus on getting the results.
  2. Know your target audience–  This is important for every aspect of your marketing and just as relevant for email marketing.  You have to understand the needs of your audience.  This is the only way that you will be able to accomplish #3 on this list, so take the time to know the specific demographics (age, gender, race, etc.) of your target market.  Be specific as possible.  The idea that your services or products is for everyone is the worst way to market your business and you will never be able to create effective marketing campaigns much less email marketing campaigns.  You also have to understand your target market’s psychographics (attitudes, tastes, preferences).  The more clear you are about these things the better your email marketing campaigns will be.
  3. Segment your email list  Making sure you have several email lists that are segmented based on type of person and or interests is a great way to segment your list. For example you should have a separate list for your customers/clients and then another list for your prospects.  That way you can target your emails specifically to promotions geared towards customers and then you can create another campaign geared towards prospects.  Statistics show that your customer list is your most valuable and profitable list because they have already purchased from your company (and hopefully had a good experience) and therefore you have a higher chance of getting repeat business from your current customers.  You want to treat this list differently than you would prospects who have not purchased from you yet.  On the other hand, it is also important to segment your list based on product or service purchased (or person’s interest).  For example, if a person purchased product or service A from you they may have different needs than someone who purchased product or service B from you, so differentiating them in your list can make a big difference in your marketing results.
  4. Create great content for each specific segment  Having great content is obvious, but having great content that serves your target audience is priceless.  For example if you have a list of people who opted in to receive email from you that are interested in service A, make sure that you are sending out a lot of relevant information about service A.  Information that people will find useful and interesting.  Sending out an email with all your services and products and being salesy does not serve your market.  You want to think how can I be the most helpful and engaging to my readers.  Studies show that having an informative blog post in your email and having people click a link to read more of the post is a great way to engage your audience.  Videos also work well in emails.  Having a screenshot of the video and then people can click on the image and/or a link to view the video is also a good audience engaging technique.
  5. Have a Strong Call To Action–  You want to direct people on what they should do.  Do  you want them to “call and make an appointment”, “click to learn more”, “stop by and visit”, etc.  Using strong calls to actions in your email marketing help your readers to take the necessary action.
  6. Be Consistent–  I always stress the importance of consistency when it comes to email marketing.  Make sure that you send out your email campaigns on a consistent basis.  If you don’t, people will forget about you and your company.  Consistency also helps for you to stay top of mind with your customer and prospects.  You can even set the expectation of frequency upfront by saying. “We will be sending you a weekly newsletter” or “We will be sending you a daily digest”, etc.  that way people already know when they sign-up how often they should expect to receive communication from you.  Then it will be up to you to consistently deliver on that expectation.

Are you using these strategies in your email marketing?  If not, what strategies would you add for successful email marketing campaigns?

Be sure to download this checklist with 21 tips on how to get amazing success with email marketing!  (limited time only)

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7 Ways to Successfully Promote Your Next Business Event

Posted on May 22, 2014. Filed under: Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing | Tags: , , , , , , , , , |

7 Ways to Successfully Promote Your Next Business EventIf you have consistent events to promote your business, you know that it can be challenging to get people to attend.  Here are some tips on how you can successfully promote your next business event:

  1. Create an online Event Page–  this page will be the central hub for the information about your event.  The event page will include the details of the event including date, time, location, RSVP ability, etc.  A great tool to use to create an event landing page is Constant Constant’s Essential Toolkit which includes the online event creation tool (used to be EventSpot).  Learn more…
  2. Send an event email to your email list-  Evites are great because they are easy and convenient.  You should send between 3 to 4 emails before the actual event.  The first email should be a “save the date” email, the second email should be the actually event invitation, the third should be a reminder email, and the fourth one should be a “don’t miss out email”. I recommend starting this series of emails four weeks before the event.  You can also use the Constant Constant’s Essential Toolkit to send event emails to your email list.
  3. Send an old-fashioned invitation in the mail–  People receive so many emails that sometimes an e-vite can get lost in the shuffle.  Sending an actual invitation in the mail can be more costly (card, envelope, stamp, etc), but it is almost a guaranteed way to make sure people actually see your invitation.  A great tool to automate the sending of cards is SendOutCards.  SendOutCards is an online greeting card and gifts company.  The system allows you to upload the information for your contacts, select an invitation from their card gallery, customize and even personalize the card, and then it will be printed, stuffed, and mailed out to your contacts for you.  Learn more…
  4. Create an event on Facebook–  Facebook is a great social network to promote events.  When you create an event within Facebook, it makes it easy to invite people via Facebook, and also makes it easy to promote the event via Facebook.  You can include a link to your actual event page on the Facebook page, so everyone is directed to one event page.
  5. Create an event hashtag (#Event)–  Using an event hashtag helps to create a buzz for your event.  This especially works on social networks such as Twitter and Instagram, but can also work well on other social networks like Facebook.  It makes it easy for people to search for comments or pictures regarding the event, and is also a great way for people to start conversations about the event and make connections before, during, and after the event.
  6. Promote your event on several social networks–  Although Facebook is one of the largest social networks, you can get a lot of success by promoting your event on various social networks where your target audience may exist like LinkedIn, Twitter, Instagram, Google+, etc.  A great tool to use to automate your social media posts is hootsuite.  You can load all your event posts in the system and schedule them to go out over an extended period of time on various social networks.  Learn more….
  7. Offer special event promotions-  another great way to get more people to your event is to offer a special incentive.  This incentive could be anything from a swag bag, to a special drawing, to a discount, etc.  People always like to know that they are getting something for FREE or they are getting a great deal.

What techniques do you use to promote your business events?  What other tools would you suggest that helps to promote events?

 

 

 

 

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How to pick an Email Marketing Service Provider

Posted on January 15, 2014. Filed under: Email Marketing, Marketing, Small Business | Tags: , , , , , |

Are you using email marketing for your business?
Are you trying to decide what email marketing service provider to use?

Blog Image- How-to-Pick-an-EmailIf you are using email marketing for your business, or you are considering using email marketing, you have probably found out that there are hundreds maybe even thousands of email marketing service providers out there.  So how do you decide which one is right for you? It would be impossible for me to mention them all in this post, so I have narrowed it down to the top three that seem to be at the top of everyone’s list; MailChimp, Constant Contact, and AWeber.  Based on the popularity of these companies, I decided to do a post that compares these companies on customer base, price and product features.

MailChimp

MailChimp has the largest customer base with over 4,000,000 customers according to their website.  I suspect that their large customer base may have to do with the fact that they have a “Forever Free” product that allows small businesses to use their product and several of the main features for free as long as they don’t have more than 2,000 subscribers.  In addition, if someone opted to upgraded to a paid account, MailChimp  has the lowest priced monthly package of the three companies at $10/month.

Another advantage MailChimp has over the other Email Marketing Services providers is that they have several great features like automated list segmentation.  Their system allows you to segment your email list based on several already defined factors that you can select or adjust (i.e. member rating, subscriber activity, location, etc.).  MailChimp is also great if you want to upload an unlimited amount of images to use in your email.  Constant Contact and Aweber have limitations on the amount of images you can upload to their systems or the storage size available for the images you upload.

MailChimp also offers the following features that neither Constant Contact or Aweber offer:

  • Event Triggered Autoresponders–  this allows you to send a follow-up email to someone based on an action they have taken within your email.
  • A/B Testing–  this gives you the option of testing elements of your email campaign to see which one works better via A/B testing.
  • Inbox Preview–  this offers you the ability to preview your email and see how it looks over various email providers like gmail, yahoo, aol, etc.

Constant Contact

Constant Contact is in the middle of the three companies with over 500,000 customers according to their website.  They are also in the middle with price.  They offer a 60-day FREE trial option, and their lowest priced package after the trial period is $15/month.  One of the features that stands out with the Constant Contact email marketing product is the fact that they offer you an extensive Contact Management System that allows you to treat your list as not just subscribers, but contacts in which you can add additional information on each contact like the person’s phone number, address, special notes, social networks, etc. making the system more of a type of Customer Relationship Management (CRM) instead of just a list of subscribers.  Constant Contact also offers its customers direct access to quality stock images to use in their email, but there is an additional cost for this feature.

In addition, although email marketing is their main product, Constant Contact offers a suite of solutions for small business owners (at an additional cost).  Allowing you to create a dashboard of online marketing tools that complement your email marketing product.  These tools include:

  • EventSpot-  A tool to help you manage events online
  • Social Campaigns–  A tool to help you grow your fans on social media
  • SaveLocal–  Allows you to create offer deals to send to your customers
  • Online Surveys–  Online Surveys, Polls, & Questions to get your customers feedback
  • And more…

Constant Contact also offers a lot of support.  Depending on where you are located, Constant Contact offers many local FREE workshops and seminars to help educate the community about email marketing.  Another great feature that Constant Contact offers is FREE coaching for its customers and phone-based customer service.

AWeber

AWeber comes in at the lower end as far as amount of customers served with over 120,000 customers according to their website.  AWeber does not offer a free option or free trial, but does offer the first 30 days for $1.  After the first 30 days the lowest priced package is $19/month.  As far as features, an outstanding feature that is include in the AWeber email marketing system is  the ability to convert your blog post into an email newsletter with the click of a button (MailChimp also offers this feature).  AWeber also claims to offer some of the best email delivery rates in the business.

AWeber also offers customer service via phone 7 days a week (Constant Contact also offers phone support).

So the key takeaway from this analysis is you have to figure out what features are most important to you and select the company that has those important features!

Please see the chart below for a full comparison:

MailChimp Constant Contact AWeber
Customers Over 4,000,000 Over 500,000 Over 120,000
FREE Option Forever Free 60-day Trial No (first month for $1)
Lowest Priced Package $10/month $15/month $19/month
Features of Lowest Priced Packages:
Subscribers 0-500 0-500 0-500
Emails per Month Unlimited Unlimited Unlimited
List Features:
Contact Management System Limited YES NO
List Segmentation Available YES YES-  Limited YES
Sign-up Forms YES YES YES
Geolocation YES NO YES
Email Features:
Customizable Email Templates YES YES YES
Image Hosting Unlimited Limited
(Up to 5 images)
Unlimited
(Up to 10 MB)
Access to additional Stock Images YES-  via APP Additional Cost
($5/month)
NO
Drag & Drop Editing YES YES YES
Mobile Responsive Email Templates Available YES YES YES
Autoresponder Emails YES-  New Subscribers and Event based Limited-  New Subscribers Only Limited-  New Subscribers Only
A/B Testing YES NO NO
Inbox Preview for various Email Providers (i.e. gmail, yahoo, aol, etc.) YES NO NO
Integration Features:
APP & Integration YES YES YES
RSS/Blog Integration YES NO YES
Social Media Features:
Share Email with Your Social Networks YES YES YES
Social Follow Buttons YES YES YES
Social Share Buttons YES YES YES
Reporting/Archive Features:
Campaign Archives YES Additional Cost YES
Reports YES YES YES
Google Analytics Integration YES YES YES
Customer Service:
Phone Customer Service NO-  Text or Chat Only YES YES

All information in this posts is based on information on the email marketing service provider’s website or obtained after talking to a representative from the company.  Features are based on current (January 2014) information.

Disclosure:  I have used both Constant Contact and MailChimp for my clients.  I have not used AWeber.  Although I like to feel that my analysis is not bias, I believe it is important to mention that I am a Solutions Provider for Constant Contact.

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4 Reasons Email Marketing is Key to Your Online Marketing Success

Posted on January 6, 2014. Filed under: Email Marketing, Email Results, Marketing | Tags: , , , , , |

Are you using online marketing to promote your business?
Is email marketing a part of your online marketing strategy?

Email Marketing Blog Post 1No matter what type of online marketing you engage in, blogging, social media, sales pages, podcasting, video marketing, etc.  You will find that one key element that can help in the success of your online marketing is Email Marketing.  Some people are under the impression that Email Marketing is dead and that nobody really reads email anymore.  Although it may be true that most of our inboxes are inundated with email messages, and it is getting harder and harder to get people’s attention in a crowded email box, email still plays an important role in our daily communication.

So why is email marketing so important to the success of your online marketing?  The simple answer is own, control, personalize, and act.  So let’s look at these four reasons in detail:

  1. You Own Your Email List–  Compared to other online marketing mediums, email is one of the only mediums that allows you to own the information that you collect on your contacts.   Therefore, the goal of your email list is to own a large list of people who are interested in what you have to say and are engaged with your brand.  The larger your list is with engaged, interested subscribers, the higher your chances of successful email marketing.  It is also important to use all of your online marketing channels to encourage your loyal followers, fans, etc to join your email list.   As the saying goes, the money is in your list!
  2. Control of the Visibility of your Content  compared to the social network platforms, email marketing gives you more control of who sees your information, and the actual information that they receive.  Almost on a daily, weekly, or monthly basis, some major social network is making changes to its algorithm, which influences, how, when or if your posts, tweets or whatever is being seen by the audience that you have on that network.  Therefore, there is limited control as to how much of your information that your audience will see.  Let’s face it, these networks are looking for ways to monetize every area, so the visibility of your posts will be less and less unless you plan to spend some advertising dollars.  Take control of how often and what information your followers see by consistently sending valuable email marketing campaigns (the keyword here is valuable).
  3. Personalization  Most online marketing efforts have a “one-to-many” feel.  When we are on large social networks it feels like you are at an online event, or an online party and although the marketing messages are geared to be personal, it still feels public.  Email on the other hand although it may be “one-to-many”, it feels more “personal”.  Especially if you add various personalization throughout the email like the person’s name, business name, etc.  This gives email marketing more of a stronger relationship building feel for a brand than other forms of online marketing.
  4. Strong Calls to Action  Email Marketing is also the best place to use strong calls to actions and to inspire your audience to take the next step with your company.  Whether that next step is purchasing, learning more, referring business or just having your company top of mind.  After all the end results of good marketing should be consistent exposure, which leads to  consistent sales.

Do you feel email marketing is important to the success of your online marketing?  Be sure to share your comments below.

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21 Things You Must Do to Get Amazing Email Marketing Results (Part 3)

Posted on July 31, 2013. Filed under: Business, Business Development, Email Marketing, Email Results, Marketing, Uncategorized | Tags: , |

In my last post I discussed the importance of the content in your e-mail.  Once you’ve grown your list and have great content that you are sending out, you need to analyze your results!  Here are 7 tips on ways to analyze your e-mail marketing results:

  1. Test different days and times for sending your e-mail to see what works best for your list.  Even though there are suggested days and times for sending out your e-mail in order to get the best results, I recommend that you test different days and times because  every e-mail list is different.  After you test it out, you will have a better idea of what days and times work best for the people on your list.
  2. Analyze your e-mail results .  When analyzing your e-mail results, some of the key indicators you should be looking at are your open rates (what percentage of people from your e-mail list are actually opening your e-mail), review the click through rates (CTR).  The CTR will help you gauge how the content you place in your e-mail is working to engage your subscribers by indicating whether your subscribers are clicking the links within your e-mail in order to get more information.  In addition, you want to track your opt-outs to be sure that you are not losing a lot of people every time you send out an e-mail.  Lastly, be sure that you have the correct e-mail addresses for the contacts on your e-mail list by checking the bounces that are marked as invalid e-mail address.
  3. Make adjustments to your e-mail based on your analysis.  Once you have tested and analyzed your results, be sure to make adjustment to improve your results.  Those adjustments could include changing the day and time you send your e-mail, changing up the type of content you have in your e-mail, etc.
  4. Be consistent…..This is an area where I see many small business owners fall short.  If you have committed to do an e-newsletter, e-zine or e-lert, if you have a daily e-mail be sure to send it out every day, if you have a weekly e-mail be sure to send it out every week, etc.  Being consistent shows that your company is trustworthy, credible, and responsible, which are all characteristics of companies people like to do business with.
  5. Test different types of subject/headlines for your e-mail.  In addition to testing the right day and time to send your e-mail, you should also test different types of subject/headlines.  Some times changing the sound and feel of your subject line/headline can make a difference in your open rate.
  6. Keep the look and feel of your e-mail consistent with your brand.  If you have a set look and feel for your brand, keep the look and feel of your e-mail the same as the look and feel of your website, blog, social media platforms, etc.  you want your customers to have a similar experience no matter the platform that they are receiving information from you.
  7. Add relevant images to your e-mail.  People like visually appealing e-mails.  As the saying goes, a picture is worth a thousand words, so be sure to add relevant pictures in your e-mail to get your message across.

What techniques and ways do you use to analyze your e-mail efforts?

This blog series discussed 21 Things You Must Do in Order to Get Amazing Results from Your Email Marketing which included 7 tips to grow your e-mail list7 tips to ensure you are creating engaging content, and 7 tips on ways to analyze your e-mail marketing results.  Click here to download the complete checklist of 21 Things You Must Do in Order to Get Amazing Results from Your Email Marketing!

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21 Things You Must Do to Get Amazing Email Marketing Results (Part 2)

Posted on July 29, 2013. Filed under: Business, Business Development, Email Marketing, Email Results, Marketing, Uncategorized | Tags: , , |

In the last post for 21 Things You Must Do to Get Amazing Email Marketing Results, I discussed the importance of consistently growing your opt-in e-mail list, for this post I will discuss the importance of the content in your e-mail.

Once you are consistently growing your e-mail list, you want to make sure that the content that you provide in your e-mails is valuable to your readers.  So how do you make sure your content is valuable?  Here are 7 tips to ensure you are creating engaging content:

  1.  Start with creating a great e-mail headline (better known as your e-mail subject line).  Make sure your headline is interesting and compelling enough for people to want to open your e-mail  (i.e. 7 reasons most people….., 5 tips to avoid……, etc.)
  2. Be sure to use existing content from your blog or website for the content in your e-mail.  Keep your content brief and to the point.  People don’t like to read long articles in e-mails, so keep it short and link the information back to your blog or website where people can get more information.
  3. Always add a Call to Action (CTA) somewhere in your e-mail.  A CTA encourages people to learn more about your business or to try your service or product (i.e. download my free e-book, sign-up for the next workshop, etc.)
  4. Be sure to link the content in your e-mail to additional information found on your website or blog.  This is also a great way to see what content your readers are more interested in, by finding out which articles they click on to read more.
  5. Make sure your content is 80% educational/entertaining and 20% salesy/promotional.  People don’t like to be sold to, but they love to be informed and educated, so be sure to inform/educate/entertain for the majority of your e-mail, and add a small portion of your e-mail as a chance to promote/sell your business.
  6. Add a discount or referral offer in your e-mail.  Offer your subscribers incentives for being on your list.  A coupon for a discount on your services, a special offer if they refer someone to you, a FREE download to your latest educational item, etc.
  7. Add social sharing links to your e-mail so people will be able to share your e-mail with the people in their networks

What type of content do you add to your e-mail to make it engaging?  

Just as equally important as the content in your e-mail is analyzing the results of your e-mail marketing efforts.  The next blog post in this series will discuss the best ways to analyze your e-mail marketing results.  Stay tuned for the next blog post or click here to download the complete checklist of 21 Things You Must Do in Order to Get Amazing Results from Your Email Marketing!

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21 Things You Must Do to Get Amazing Email Marketing Results (Part 1)

Posted on July 26, 2013. Filed under: Business, Business Development, Email Marketing, Email Results, Marketing | Tags: , , , , , |

If you are using email marketing to promote your business, or you are thinking about using email marketing to promote your business, then the first step to being successful in your email marketing efforts is to BUILD YOUR LIST:

The money is in your list and it is important for you to consistently build your e-mail list.  Here are 7 tips on how to successful build your e-mail list:

  1. Send an invitation to join your e-mail list to the contacts that you have e-mail addresses for INVITE them to opt-in to receive your e-mails, don’t just add your contacts to your e-mail list, make sure they have opted in (you don’t want to be a spammer- someone who consistently sends e-mails to individuals who did not request it).** A big pet peeve of mine is do not add individuals whom you met at a networking event to your e-mail list unless they have requested to join your list or they have opted in! **
  2. Offer a good incentive that people in your target market would be interested in receiving if they opt in to your e-mail list (i.e. FREE report, e-Book, white paper, checklist, etc.)
  3. Concentrate on QUALITY not just QUANTITY when it comes to your list size The size of your list doesn’t matter as much as the quality of the people on your list.** ideally you do want to grow your list into a large list with lots of quality individuals from your target market **
  4. Create an e-mail sign-up form and place it on your website, blog, social networks, etc.
  5. In order for your list to grow, you have to promote joining your list.  Promote joining your e-mail list on your social networks, e-mail, website, blog, etc.
  6. Don’t limit the promotion of joining your e-mail list to just your online activities, but also promote joining your e-mail list on your offline marketing material by including a QR Code that links to your e-mail sign up form on your business card, brochures, etc.
  7. Make it easy for people to join your email list by including easy joining methods like join via text message

What techniques and ways do you use for people to join your e-mail list?

Just as equally important as growing your e-mail list is the content in your e-mail.  The next blog post in this series will discuss how to create engaging content that will make people want to open your e-mails and give you business.  Stay tuned for the next blog post or click here to download the complete checklist of 21 Things You Must Do in Order to Get Amazing Results from Your Email Marketing!

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