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The Truth About Blogging for Business

Posted on January 27, 2015. Filed under: Blog, Business, Marketing, Small Business, Uncategorized | Tags: , , |

The-Truth-About-BloggingThere are many advantages to starting a business blog.  In fact, I talked about one of the major benefits of a business blog in my blog post, How to Use Blogging to Build the Know, Like, and Trust Factor  for Your Business,  but what most people don’t necessarily talk about is the “truth” about blogging.  So in this blog post I will uncover some of the truths about blogging for your business:

  1. Blogging for business has become very popular in the last five years or so, which has created a crowded blogging world and with so many things grabbing people’s attention, it takes time to get results from your business blog (it can even take years),  so if you think blogging for your business will bring you a ton of clients quickly, think again.
  2. Creating content for your blog takes time.  You have to think about the content you want to post, then you have to create the content, and then you have to promote the content, this can take a lot of your time and effort.  For example, on average it can take up to two hours to create the blog post, it may take an additional 10-20 minutes to promote the posts on your various social networks, so one blog post can take almost three hours, so depending on how many blog posts you produce per month, this can be very time consuming
  3. A large percentage of business owners, coaches and consultants manage all aspects of their blog themselves.  According to coSchedule, 58% of business bloggers are solo bloggers.  That means they are the content manager, the copywriter, the graphic designer, the promoter, and everything else for the blog, which can become overwhelming because of the different elements of running a business blog as well as keeping up with running a business!
  4. Many blog posts go largely unnoticed.  You put all the time and effort into creating content for your blog, and then nobody reads it.  That is why promoting your blog post is an important part of blogging for your business.  You can promote your blog posts to your email list, on social media, etc.
  5. A large percentage of business blogs die after a few months because many business owners, coaches and consultants can’t find the time to keep up with the blog.  In fact, according to a recent survey by coschedule, 22% of respondents said their biggest challenge when it comes to blogging is finding time, which makes it easy to see why so many business blogs end up in the blog grave yard.
  6. Most people will not comment on your blog.  One of the great things about blogs is the ability to create conversations, because people are able to comment on your blog posts, but the statistics show that the majority of people who may read your blog, will not comment on your blog post, which can make it hard to gauge if you are engaging your audience.

So, if you decide to start a business blog, keep these truths in mind and check out my blog post The 5 C’s of a Successful Business Blog.

Do you have a business blog?  Are you thinking about starting a business blog this year?

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The 5 C’s of a Successful Business Blog

Posted on December 22, 2014. Filed under: Blog, Business, Business Development, Educating, Marketing, Small Business, Uncategorized | Tags: , , , , , , , , |

The 5 C's of a Successful Business BlogAs a small business owner, blogging can play a key role in your marketing strategy.  As mentioned in my prior post, How to Use Blogging to Build the Know, Like and Trust Factor For Your Business, blogging allows you to build those key factors that can allow you to have an advantage in the marketplace.

In order for your blog to be successful, you need to follow the 5 C’s of Blogging:

  1.  Content-  The first and most important part of your blog is your content.  You should decide on the main topic for your blog (i.e. business, gardening, etc.) and then decide up to three sub-categories for your topic (i.e. business- marketing, leadership, productivity; gardening-  fruits, vegetable, flowers; etc.).Once the topic and sub-categories have been decided, then the next thing is deciding whether you are going to come up with original content or content that you curate.  In order to show your expertise in your particular area, having original content is very important.  That is how you showcase what you know and show your knowledge in your area.  However, coming up with original content consistently can be a difficult task, so sometimes it helps to curate other people’s content.  Use what they have posted about your area or expertise and write a response or a differing opinion to the original article, or just reposting what they have written also works too.  As long as the content is relevant and will resonate with your audience then using other people’s content is fine.  The biggest thing when it comes to curating content is giving credit to the original source of content, your goal is not and nor should it ever be to take their content as your own, so always give credit where credit is due.  This is especially important when it comes to copyright infringement, you do not want to plagiarize, so be sure to site where your content is coming from.
  2. Community-  Your blog posts should be targeting a specific community.  Your goal in blogging is not just to add value by informing your readers, but to also create followers which become your community.  Having a community of people who are like-minded and enjoy your content can do wonders for your business.  When you create a community, you create loyal followers who can become loyal customers, so knowing that you are creating a community for your blog is also helpful.
  3. Conversations-  You want your blog posts to create conversations.  The great thing about blogs compared to articles online is the fact that blogs allow people to converse about the particular topic that you have posted.  You want to create conversations around your topic, so it is not a one-way street, but a two-way conversation with the writer of the blog and the audience.  The ability to have a conversation, adds another level of connection with you and your audience, so make sure that your blog posts create a level of conversation around your industry or topic.
  4.  Consistency-  I believe there is a Blog grave yard,  so many people have good intentions to start a blog, but couldn’t or didn’t keep up with blogging consistently, so their blog died!  When you make the decision to start a blog for  your business, you have to be consistent with posting on the blog.  You have to decide what makes sense for your business.  If you are able to blog weekly that’s great, if you can only blog bi-weekly that’s fine too, the least amount of commitment would be blogging once a month.  Of course there are benefits to blogging more frequently especially when it comes to Search Engine Optimization (SEO), and people finding your content online, but you want to take on a frequency that will be able to fit into your business.  Blogging on a daily basis is not viable for the average business so you have to figure out what frequency works best for your business.
  5. Convert-  As a small business owner, one of your blogging goals should be to convert your followers to customers.  By sharing your content with your readers people start to view you as knowledgable or an expert in your field.  Once they have that level of trust in your knowledge and your blog talks about solutions, if they are in the market for what your company offers, they will naturally see you as a solution and become a customer, which ultimately is what you want.  Having strong call-to-actions (i.e. click here, sign-up now, learn more, etc.)  on your blog helps with converting people to your website pages, or sales pages for your product or service.

Are you currently blogging for your business?  If so, what other C’s do you think are an important part of blogging?

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4 ways to make sure your next business event is a hit

Posted on May 28, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Successful Business Events

People want to get to know you and your business.  The best way to accomplish this is by having events.  Events are a great way to showcase your business and let people know about your products and services.  When planning an event it doesn’t have to be a large event sometimes the smaller more intimate events are a better way for you to get to know your clients and your prospects, and for them to get to know you and your business.  Here are four main things to consider when having an event to promote your business:

  1. Create a theme for your event–  Is this event a workshop, seminar, product or service launch party, etc.?  Use a creative name to draw attention to your event and to keep it fun for the attendees (i.e. Cards & Cocktails, Women Investing Wisely, Bling Bash, etc.).  You can even create a special…

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7 ways to use Relationship Marketing to grow your business

Posted on April 30, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Survey form with a tick placed in Outstanding checkbox According to dictionary.com, Relationship Marketing is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction.  There are several ways that a company can provide consistent satisfaction by using Relationship Marketing tactics.

Here are 7 ways to implement relationship marketing tactics in your business:

  1. Offer EXCELLENT customer service.  When a customer purchases a product or service from you, you should go above and beyond to make sure that the customer is happy with your service.
  2. FOLLOW-UP after the purchase–  Many companies do not do this, so it will put you way above the rest if you decide to do this.  Depending on the product or service you offer, be sure to follow-up with the customer a couple of weeks after the purchase to ask them how they are enjoying the product and to see if they have any…

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Top 3 Ways to Get More Business

Posted on April 24, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Business Referral Image

If you own a small business (or any sized business for that matter), you’re always looking for ways to get more business.  Most companies look for NEW business and neglect their most important source of more business……  CURRENT customers.

Here are three ways to get more business from your CURRENT customers.

  1. RELATIONSHIP MARKETING–  There are several definitions of what Relationship Marketing is, but for me it means creating a long lasting relationship with your CURRENT clients in order to get additional business in the future.  There are many ways that you can use this marketing technique, both online and offline, but no matter what channel you use, the goal of Relationship Marketing is to continue to develop a relationship with your customers beyond the first purchase.  This could include showing your gratitude for their business by sending a “Thank You” card, remembering important dates like the anniversary date of…

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Learn How to Create a SIMPLE and EFFECTIVE Marketing Plan

Posted on March 31, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

marketing-strategy-plan You may have heard that all small businesses should have a marketing plan, but did you know that very few actually take the time out to create one.  The task of creating a marketing plan may seem daunting and intimidating, but you can create a simple and effective marketing plan by answering the following 8 key questions about your business:
  1. Who is your target market?

    You’ve probably heard this before, but it is VERY important to understand exactly who your target market is for your product or service.  When it comes to understanding your target market, it is not limited to just knowing the demographics like the age range, gender, geographical location, income level, etc., but also knowing the psychographics of your target market.  This includes items such as belief system, personality traits, attitude, etc.  Once you understand the demographics and psychographics of your target market, then your marketing effort…

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Are you practicing RAM in your business?

Posted on March 7, 2014. Filed under: Business Planning, Marketing, Marketing Plan, Small Business, Uncategorized | Tags: , |

When-you-fail-to-PLANWhen it comes to marketing, most people know it is an important part of business, but not everyone takes the time to fully understand and implement their marketing activities.  Therefore, they practice what I have heard referred to as “Random Acts of Marketing” (RAM).  This is when you try this marketing activity and see if it works, then try that marketing activity, and so forth, and so on.  This is the worst type of marketing effort, in fact, it reminds me of the saying when you fail to plan, you plan to fail and that is why having a Marketing Plan and someone who will keep you accountable to execute that plan is very important for a small business owner.

The first step to stop RAM in your business is to create a Marketing Plan.  When I casually talk to various business owners at networking events, I ask them if they have a written marketing plan and most of the time people do not have a written plan.  It’s good to have an idea of what you want to do for your marketing, but a written marketing plan will help you to get clarity in several key areas of your marketing including your target market, the solution that your product or service offers your specific target market, and how you can successfully reach and convert members of your target market into paying customers.  When you have clarity on your marketing, then you have clarity in your business, so let’s look at each section in more detail:

KNOW YOUR TARGET MARKET IN DETAIL

The biggest thing I hear a lot of business owners say is,  “anyone could use my product or service”, but “anyone” is not a specific market that you can reach out to and create a strategic marketing campaign.  The smarter thing to do would be to pick a specific group or groups of individuals who are looking for a solution to a specific problem that your product or service offers a solution for.  Get to know that market inside and out.  Not just the typical demographics of age, gender, income level, etc., but know the psycho-graphics, what they tend to believe, what hobbies they tend to like, the places they like to go, etc.  This is smart marketing and helps a company to achieve better results.

KNOW WHY YOUR PRODUCT OR SERVICE IS THE “IDEAL” SOLUTION

Once you full understand the needs of your target market, the next step is to let your target market know why your product or service is the ideal solution.  Unless you live in a bubble, there are probably other people out there who do what you do, so you have to be very clear on what makes you different and ultimately what makes you better, which will encourage people to use your products or services instead of your competitors

KNOW WHERE YOUR TARGET MARKET “HANGS OUT”

Now that you know your target market, you know what their problems are and you know why your company is the ideal solution, now you need to let them know you are available to help!  The best way to do this is to find places where your target market hangs out in large quantities and to stand out as the ideal solution for their needs.  This can be done in both online and offline.

KNOW THE NECESSARY TERMINOLOGY TO CONVERT YOUR PROSPECTS TO CLIENTS

A lot of marketing involves psychology.  It involves getting in the mind of your target audience, understanding their needs, desires, fears, etc. and showing up as a solution through varies marketing activities and using the appropriate terminology to attract your prospects to your business, product or service.  It’s one thing to be at the right place at the right time, but it’s a whole other thing to be at the right place, at the right time, saying the right things!

The second step to stop RAM in your business is to have accountability.  When I say accountability, I mean someone either internally or externally that is responsible for making sure that your marketing plan is executed successfully.  In most medium to large companies a Vice President of Marketing, Chief Marketing Officer, or Marketing Director is the person that is held accountability for the marketing activity of the company, but for smaller businesses that don’t have various departments or the person who is a Entrepreneur or a one man show, he or she tends to add the role of Marketing to the many additional titles and roles that need to be done in the company.  The problem with this is that it can be overwhelming at times to manage all the marketing activity and the day to day management and operation of the business, and sometimes the marketing activity falls to the side.  That’s why outsourcing some marketing activity to individuals who can assist you can be useful.  This could include getting help for some of the strategic marketing planning from marketing experts, and outsourcing some of the marketing activities to individuals who can assist you including:

HIRING A MARKETING COACHING

A marketing coach can help you go through the necessary steps you need to take to write your marketing plan and help you to put together a marketing calendar to make sure you schedule out your marketing activity.  A coach can also help you to get clear on who you really  need to be targeting since most people feel they should be targeting everyone (WRONG!).

HIRING A MARKETING CONSULTANT

A marketing consultant can assist you with looking at your overall business and determining the best type of marketing strategies, systems, and support you will need to accomplish the goals that you would like to achieve.

HIRING A MARKETING ASSISTANT

A marketing assistant can help with getting those marketing activities done.  Let’s face it there are only a certain number of hours in the day and having someone available to accomplish those necessary daily, weekly or monthly tasks needed to execute your marketing can be very useful.

So in conclusion, in order to stop practicing Random Acts of Marketing (RAM) you must put together a marketing plan and execute your plan!  If you are unable to execute all aspects of your marketing it may be a good idea to get some help from a coach, consultant or assistant.

How do make sure that your company is not practicing RAM?

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3 C’s to Get Amazing Results from Social Media Marketing

Posted on February 28, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Over the last eight years or so, Social Media has become very popular for personal use and business use.  Businesses are learning how to use various social networks to reach out to current customers and get new prospects just by having an active presence on social media.  Some businesses are doing this very successfully, and other businesses not so much!

In order to be successful with your social media marketing it is important to keep the 3 C’s of Social Media in mind.  In this blog post, I will be go through the 3 C’s and why each one is important to your success on Social Media:


3 “CON”s:

CONnections- The reason why your business is on social media is to connect with people.  These people could be your current customers and also potential customers.  Your goal with your connections is to make sure you are connecting to people…

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Top 7 Reasons Why Your Social Media Marketing Efforts Don’t Work

Posted on February 23, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Are you seeing the results you want from your social media marketing efforts?  Many companies have reported that they have not seen significant results from their social media efforts, so I put together a list of the top 7 reasons your social media marketing efforts may not be working for you:

  1. You don’t know your target market.  In order to be effective on any medium online or offline, you have to know your target audience.  By knowing who you are talking to, you can cater your content to the needs of your target market.  Take an in depth look into your target market including demographics (gender, age, income level, etc.) and psychographics (interests, likes, dislikes, etc.) and base your social media marketing on the needs of your target market.
  2. You don’t have a plan.  Many companies randomly post on social media sites without having a social media strategy…

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3 C’s to Get Amazing Results from Email Marketing

Posted on January 30, 2014. Filed under: Uncategorized |

Marketing Essentials by Nadine Mullings

Email MarketingEmail Marketing is a key element to online marketing for every small business.  However, being successful at Email Marketing can be a challenge.  Just like other areas of your small business marketing, you must have a strategy for success.  Here are 3 C’s to help you get amazing results from your email marketing.

3 “CON”s:

CONtacts-  Your email list is where the money is at.  It is important to make sure that the contacts on your e-mail list have opted-in to receive your e-mail (you don’t want to be a spammer-  sending e-mails to individuals who have not requested it).  Always remember that it’s not the size of your list, but the QUALITY of the contacts on your list.  It’s always better to have 50 interested individuals than 1000 uninterested individuals.

CONtent-  Most of us have heard the saying “Content is King”, but what does that really…

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