How to Grow Your Business with Relationship Marketing

Posted on September 10, 2014. Filed under: Blog, Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing, Social Media | Tags: , , , , , , , , |

Blog Image- September 2014
Dictionary.com defines a relationship as a connection, association, or involvement.  It also defines marketing as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer.  

My definition of Relationship Marketing is the activities involved in building a greater connection with your clients, prospects and partners.  This strong connection often leads to the sale of products or services, and also increases loyalty to your brand or company.

With that said, Relationship Marketing is a key part of your overall marketing strategy, and should occur both online and offline.

In this blog post I will mention a few activities that you should include in your Relationship Marketing:

ONLINE

In order to build a connection online with your clients, prospects, and partners, it is important to have an online presence.  Included in your online presence should be the following activities:

  • A Company Blog–  In addition to having a company website, a company blog can help to build the relationship that you have with your audience, because a blog allows you to show your expertise, knowledge and personality in ways that a website alone does not accomplish.  The key to a successful business blog is:
    1. It should be updated frequently
    2. It should contain valuable content relevant to your audience
    3. It should showcase the personality of your brand
  • A Social Media Presence–  It’s not necessary to be on all the popular social networks out there, but it is beneficially for your company to be on social networks that have a high percentage of your target market, and networks that will showcase your business well.  Social Networks are a great way to strength your connection with your clients, prospects, and partners because it allows you to create a conversation around your company, industry, products, services, values, beliefs, etc.  The key to a successful social media presence is:
    1. Know your audience
    2. Post content that is interesting to your audience
    3. Create conversations
  • An E-Newsletter or EZine–  An email publication that your company produces is a great way to strengthen the connection that you have with customers, prospects and partners.  It is a great way for your audience to get to know you and get to know what your company stands for.  The key to a successful E-Newletter is:
    1. Know your audience
    2. Give valuable information in each ezine
    3. Provide 80% valuable content and only 20% company promotions

OFFLINE

  • Events–  Plan events to show appreciation for your customers and partners.  Taking the time to host these events can build a strong connection with you and your customers and partners.  It also helps to solidify their loyalty to your company.  You can also have events to introduce your prospects to your business or your brand.  Grand Openings, Launch Parties, etc. are all great ways for people to get to know more about you, your company, and your brand.
  • One-on-One Meetings–  When possible, schedule one-on-one meetings with your clients, prospects and partners.  This is a great way to build a strong connection, and for people to get to know, like and trust you.
  • Send Cards–  It is important to send your customers, prospects and partners cards on various occasions.  This could include birthdays, anniversary, Thank You for Your Business, Thank You for Your Time, Happy Holiday cards and more.   Taking the time out to send your customers, prospects and partners cards really helps to create loyalty and build trust.

These are just a few ways you can use Relationship Marketing to GROW your business.  What other ways can you think of in which you can use Relationship Marketing to grow your business?

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7 Ways to Successfully Promote Your Next Business Event

Posted on May 22, 2014. Filed under: Business, Business Development, Business Events, Email Marketing, Event Marketing, Marketing | Tags: , , , , , , , , , |

7 Ways to Successfully Promote Your Next Business EventIf you have consistent events to promote your business, you know that it can be challenging to get people to attend.  Here are some tips on how you can successfully promote your next business event:

  1. Create an online Event Page–  this page will be the central hub for the information about your event.  The event page will include the details of the event including date, time, location, RSVP ability, etc.  A great tool to use to create an event landing page is Constant Constant’s Essential Toolkit which includes the online event creation tool (used to be EventSpot).  Learn more…
  2. Send an event email to your email list-  Evites are great because they are easy and convenient.  You should send between 3 to 4 emails before the actual event.  The first email should be a “save the date” email, the second email should be the actually event invitation, the third should be a reminder email, and the fourth one should be a “don’t miss out email”. I recommend starting this series of emails four weeks before the event.  You can also use the Constant Constant’s Essential Toolkit to send event emails to your email list.
  3. Send an old-fashioned invitation in the mail–  People receive so many emails that sometimes an e-vite can get lost in the shuffle.  Sending an actual invitation in the mail can be more costly (card, envelope, stamp, etc), but it is almost a guaranteed way to make sure people actually see your invitation.  A great tool to automate the sending of cards is SendOutCards.  SendOutCards is an online greeting card and gifts company.  The system allows you to upload the information for your contacts, select an invitation from their card gallery, customize and even personalize the card, and then it will be printed, stuffed, and mailed out to your contacts for you.  Learn more…
  4. Create an event on Facebook–  Facebook is a great social network to promote events.  When you create an event within Facebook, it makes it easy to invite people via Facebook, and also makes it easy to promote the event via Facebook.  You can include a link to your actual event page on the Facebook page, so everyone is directed to one event page.
  5. Create an event hashtag (#Event)–  Using an event hashtag helps to create a buzz for your event.  This especially works on social networks such as Twitter and Instagram, but can also work well on other social networks like Facebook.  It makes it easy for people to search for comments or pictures regarding the event, and is also a great way for people to start conversations about the event and make connections before, during, and after the event.
  6. Promote your event on several social networks–  Although Facebook is one of the largest social networks, you can get a lot of success by promoting your event on various social networks where your target audience may exist like LinkedIn, Twitter, Instagram, Google+, etc.  A great tool to use to automate your social media posts is hootsuite.  You can load all your event posts in the system and schedule them to go out over an extended period of time on various social networks.  Learn more….
  7. Offer special event promotions-  another great way to get more people to your event is to offer a special incentive.  This incentive could be anything from a swag bag, to a special drawing, to a discount, etc.  People always like to know that they are getting something for FREE or they are getting a great deal.

What techniques do you use to promote your business events?  What other tools would you suggest that helps to promote events?

 

 

 

 

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7 ways to use Relationship Marketing to grow your business

Posted on November 12, 2013. Filed under: Business, Business Development, Marketing | Tags: , , , |

Survey form with a tick placed in Outstanding checkboxAccording to dictionary.com, Relationship Marketing is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction.  There are several ways that a company can provide consistent satisfaction by using Relationship Marketing tactics.

Here are 7 ways to implement relationship marketing tactics in your business:

  1. Offer EXCELLENT customer service.  When a customer purchases a product or service from you, you should go above and beyond to make sure that the customer is happy with your service.
  2. FOLLOW-UP after the purchase–  Many companies do not do this, so it will put you way above the rest if you decide to do this.  Depending on the product or service you offer, be sure to follow-up with the customer a couple of weeks after the purchase to ask them how they are enjoying the product and to see if they have any questions.  This is a great opportunity for you to build up trust and loyalty with your customer.  Some people don’t want to do this in case the customer has a compliant about the product or service.  However, I think this is  a great way to reach out to them and solve the issue if they do have one.
  3. Send a customer satisfaction SURVEY  In addition to a follow-up phone call or email, sending a customer satisfaction survey to get feedback on how they felt your company’s customer service was is a great tool for you to show that you care about the type of service being offered, and to get valuable feedback and shed light on areas in your service that may need improvement.
  4. Send a “Thank You for Your Business” Card–  This may seem old-fashioned, but it is a way for your company to really stand out by sending each customer a “Thank You for Your Business” card in the mail.  It shows your gratitude for their business and solidifies the new relationship.
  5. Send an “Anniversary” card or email–  This is  a great way for you to stay top of mind.  Send your client an email or card that marks the anniversary date of when they used your service or purchased your product.  An anniversary card or email is also a great way to send a special offer that encourages repeat business (i.e. $10 off your next purchase, 20% off, etc.)
  6. Send a Birthday card-  This is a nice way for you to stand out.  Most people no longer receive cards in the mail for their birthday, so receiving a card from your company is a nice way to stand out and stay top of mind with your customer.
  7. Send a Holiday card and/or email–  There are several holidays that many people celebrate throughout the year.  Sending a special email or card to your customers on the holidays is a great way to stay top of mind.  Adding a special holiday offer (i.e. $10 off your next purchase, 20% off, etc.) can be a nice touch.

What types of relationship marketing techniques do you use?

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