How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business

Posted on December 8, 2014. Filed under: Blog, Business, Business Development, Entrepreneur, Marketing, Small Business | Tags: , , , , |

Blog Post-  How-to-Use-Blogging-toAs an entrepreneur or small business owner, standing out from your competition is really important.  Creating a unique statement that tells why you’re different is good, but as we know, people really like to buy from people they know, like, and trust, and a simple statement as to why you are good, may not be enough.

A great way to establish the know, like and trust factor is by blogging.  Blogging is a great marketing strategy because if you consistently blog and promote your blog posts you will build an audience who will begin to know, like and trust you based on the content that you publish.

So let’s break down the way you can use a blog in order to establish the know, like, and trust factor and grow your business:

KNOW

Your blogging goal as an entrepreneur or small business owner is to become known as an expert in your field.  People like to buy from people who are knowledgeable, helpful, and show that they care.  Through your blog you can become known for providing valuable tips, tools, and techniques in your industry. If you consistently put out good content on your blog and that content is shared, this will help you to grow your “Know” factor.

LIKE

Another blogging goal is for people to get to like you.  Your tone, writing style, and the content you provide on your blog should help with the like factor.  Keep in mind your goal is not to be liked by everyone, but to be liked by your ideal target audience.  When you know who you are talking to, and what their needs are, then you will be better able to create content that resonate with your target audience.  Therefore, they will end up liking your content, and therefore, liking you.

TRUST

And lastly,  your blogging goal is to build trust with your audience.  This is a big one because people may buy from people that they don’t know that well, and may even buy from people they don’t always like, but they have to have a level of trust in you, your company, or your service in order to buy from you, so building the trust factor is really important.  You can build trust with your audience by practicing what you preach, by doing what you say you are going to do, by being professional, by being reliable and consistent.  When you show up on your blog consistently and provide good information, you are helping to build the “Trust” factor with your audience.

There are many factors why you should consider blogging in your marketing strategy and growing the know, like, and trust factor is just one reason why entrepreneurs and small business owners should be considering blogging.   Are you currently blogging for your business?  If so, do you feel blogging helps to build the know, like, and trust factor for your business?  Share your opinion in the comments below.

 

 

 

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The best way to get people to know, like and trust you online!

Posted on June 9, 2014. Filed under: Blog, Business, Business Development, Small Business | Tags: , , , , , |

The best way to get people to know, like, and trust you onlineWe’ve all heard the saying, “People do business with people who they know, like, and trust“.  I find one of the best ways for people to get to know you, like you, and trust you ONLINE is by BLOGGING.

So what exactly is blogging some may ask, according to dictionary.com, a blog is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.  I will also add that a blog allows others to communicate with those writer’s by commenting on what they have posted!

First let’s take a look at a brief history of blogging.  The first “blog” started in 1994 and was known as Links.net, and the term “weblog” was coined in 1997, a few short years later “weblog” was  simplified to just “blog” in 1999.*

So how can blogging help your business?  Well, the fact that a blog allows you as a business owner to write about your experiences, observations, and opinions,  helps people to know more about you, your business, your business style, and the culture of your company.  Therefore, helping you to build on the “know” factor in the know, like, and trust formula.

In addition, the content that you post on your blog helps people to figure out if they “like” your style, your information, your point of view.  This helps with the “like” part of the know, like, and trust formula.

And thirdly, how consistently you post, how much you care about providing valuable information to your readers, and how knowledgable you are about your topic helps to build the “trust” part of the know, like, and trust formula.

In addition to helping you build your know, like, and trust factor online, blogging also helps you to become known as an expert in your field, which can lead to more business for you.

There are also technical reasons to blog for you business which includes Search Engine Optimization.  Now I am no SEO expert, but the basics of how blogging helps with your SEO is:

  1. It allows your website to stay current.  Search Engines prefer to share up to date information with the people searching for a particular topic, and if your blog is posting current information about a particular topic this could help you to rank higher in the search engines like google, yahoo, bing, etc.
  2. The use of keywords in your blog can also help with your SEO.   If someone is searching for a particular keyword and your website ranks high for the use of the keyword organically (existing on the page), then this can help you rank higher in the search engines.
  3. When people find the information on your blog useful and link to it from their websites, this creates backlinks to your website, which is great for SEO.

This is a short and simple list of how blogging helps with SEO, as SEO is a whole other topic that could be a whole blog itself (and as I mentioned, I am not an expert on SEO).

So what do you think?  Do you think blogging is one of the best ways for people to get to know, like, and trust you online?  Are you using blogging in your business?

 

 

*  Source-  New York Magazine

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