Do You Have a Business M.A.P.?

Posted on November 11, 2014. Filed under: Business, Business Planning, Email Results, Marketing, Marketing Plan, Small Business | Tags: , , , , , , , |

Blog Image-  Business MAPDo you have a business M.A.P.?  Wondering what a business M.A.P. is, and why you would need one?  It’s a Marketing Action Plan (M.A.P.), and you need one in order to take your business from one place to the next.

When you need to go somewhere, and you are not sure how to get there, you need directions.  You can use a map to get the directions, now a days that map is within your GPS either in your smartphone or in your car.  Well just like the map in your GPS, you need a M.A.P. for your business that is designed to take your business from point A to point B.  The destination may be different for each business, but the need to have a plan and take action is always necessary to get your business from point A to point B.

Similar to when you are following the directions in your GPS, you may at times need to make a u-turn or change routes, but the overall map in the GPS is there to guide you and get you to your final destination.  In fact, after we have made several miss steps or u-turns we love when we hear the words, “you have reached your destination“.  With a business MAP, you may not hear a GPS system say, “you have reached your destination”, but you know you have reached your destination when you achieve the business goal that you set out to achieve.

For example, if your business goal is to increase your sales by 20%, you need to create a M.A.P. on how to get there.  Instead of turns on highways and streets, the M.A.P. includes turns you can make in your marketing activity that can help you to reach your destination, so in the case of increasing sales, a M.A.P. could look something like this:

Point A-  Sales are 50 units a month

Step 1-  Increase leads by doing the following actions:

a.  Attending more networking events

b.  Placing ads on Social Media

c.  Creating an email campaign

d.  Creating an AdWord campaign

Step 2-  Increase referrals by doing the following actions:

a.  Joining a referral networking group

b.  Looking for referral partners

c.  Creating a referral partner program

d.  Having a referral incentive

Step 3-  Increase sales conversations by doing the following actions:

a.  Having monthly webinars

b.  Having monthly teleseminars

c.  Having monthly in-person events

d.  Having more one-on-one meetings with prospects

Step 4-  Increase your conversion rate by doing the following actions:

a.  Creating sales pages with good  content and strong calls to actions

b.  Creating emails with good content and strong call to actions

c.  Creating  videos with good content and strong call to actions

d.  Adding testimonials to your website and sales pages

Point B-  Measure the increase in sales

So as you can see the action that you take in your marketing action plan will determine the outcome of the destination of your business.  You can create a plan for each business goal that you have and make adjustments to the actions when necessary.

Have you created your business M.A.P.?  If so, what marketing activities do you include in order to reach your goals?

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3 Ways to Get Referrals from Your Current Customers

Posted on November 27, 2013. Filed under: Business, Business Development, Marketing, Small Business | Tags: , , |

Are you currently offering your clients an incentive for referring someone to you?  If you have customers who already know, like and trust your company, use that to your advantage by asking them to refer their friends, family, and colleagues to your company.    Remember, people like to do business with companies that a trusted friend or family member has referred them to, so it is almost guaranteed business for you.

If you don’t already have a referral program, here are three ways to start a referral program.

1.  Offer a Referral Incentive–  You can offer the referrer a discount on your services or products for each referral that you receive that turns into business for you, or you can offer a visa gift card or a store gift card like Target, Starbucks, etc.  Offering an incentive encourages people to actively refer business to you.

2.  Create an easy way to submit a referral–  For tracking purposes, I would suggested creating an online referral form where people can easily send you a referral online.  A great free tool that you can use to create a referral form and track it is Wufoo.  You could also have people call or email you directly to submit a referral, but you have to be sure that you have a way to track a referral that is submitted via phone or by email.

3.  Promote your referral program.  Just like anything else in your business, you have to promote it in order for people to know about it.  You should promote your referral program on all of your communication pieces to your customers (i.e. your business card, your enewsletter, your brochures, your website, your blog, etc.)

Do you have a referral program?  If so, what techniques do you use to encourage referrals?

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