The 3 R’s of Relationship Marketing

Posted on September 23, 2014. Filed under: Business, Business Development, Marketing, Small Business | Tags: , , , , , , , |

The 3 R's of Relationship MarketingIn my previous post, How to Grow Your Business with Relationship Marketing, I defined Relationship Marketing as the activities involved in building a greater connection with your clients, prospects and partners.  This strong connection often leads to the sale of products or services, and also increases loyalty to your brand or company.

The benefits of using Relationship Marketing strategies in your business include the following 3 R’s:

  1. Referral Business-  Referral business can be one of the best ways to get business, because a referral basically comes with an endorsement from the person who is doing the referring.  A great source of referrals comes from current clients, partners, and even your prospects, so building a strong relationship with your clients, prospects, and partners becomes vital for your business.  In order for someone to feel comfortable referring you, they must know, like and trust you.  When you use online relationship marketing strategies including, email, blogging, social media, etc., these activities help people to get to know you, like you and trust you, which in turn gives them confidence in referring your products or services to others.  Referrals can be a great source of new business and can be a large percentage of where you get your business from, so nurturing your relationships with relationship marketing is a great way to grow your business through referrals.
  2. Repeat Business–  Once a person becomes your customer by purchasing a product or a service, your next goal should be to stay top of mind so that they will purchase that product or service again if they need it, or they will consider your company for other products or services that they may need.  That’s why conducting relationship marketing with your current customers by practicing activities to nurture the relationship and stay top of mind will help with getting repeat business from your current customers.  Some relationship marketing strategies you can use for current customers include; Customer Appreciation Events, Sending Cards on special occassions including: Birthdays, Holidays, Anniversaries, Offering VIP discounts for current customers, etc.
  3. Retain Business–  It tends to be more expensive to get a new customer than it is to retain the customers that you have, so it is important to nurture the relationships that you have with your current customers to make sure that you keep their business.  Some relationship marketing strategies to retain business include, showing appreciation for their business by sending “Thank You” cards, making follow-up calls to make sure they are satisfied with the service they have received or are receiving from your company, providing an excellent customer experience.  The customer experience includes pre-purchase, during purchasing, and post purchase.  How are you making sure that each step is a good encounter for your customer?

Are you using Relationship Marketing strategies to retain business and get repeat and referral business?  What are some other relationship marketing strategies you can use to grow your business?

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3 Ways to Get Repeat Business by Rewarding Your Customers

Posted on November 21, 2013. Filed under: Business, Business Development, Marketing, Small Business | Tags: , , , , |

Welcome Back! DoormatA great way to get repeat business from your CURRENT customers is to start a rewards program.  Rewards programs have become popular over the last decade or so in various industries including credit card companies, restaurants, and retail stores to name a few.  Rewards programs are great because they encourage repeat business and increase brand loyalty.  They don’t have to be complicated, you can create a simple rewards program for your customers.

Here are three types of rewards that you could offer:

  1. Birthday Rewards–  Send your customers gift cards on their birthdays.  This is a great relationship marketing strategy to strengthen the relationship you have with your customer, and it is also a great rewards benefit because you are rewarding your customer’s loyalty by offering a special discount on the customer’s birthday.
  2. Repeat Purchase Rewards–  When a customer purchases from your business, show that you appreciate the business by offering some type of incentive to purchase again in the future. For example, you could offer, 50% off on your fifth purchase, and/or a FREE items on your tenth purchase, etc.  You will have to have a way to ensure you are tracking the purchases accurately and that items are awarded at the appropriate time, but otherwise from that, this is a fairly easy type of reward to implement.
  3. VIP Sales Events–  Offer VIP Sales Events where your customers get a special offer only available to your VIP customers at a special sales event.  This type of reward works well because it makes your current customers feel special because they are being offered something that the general public does not have access to, and it allows you to reward them for their loyalty.

Do you have a rewards program for your customers?  If so, what types of rewards do you offer?

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